Niche: Personal Care

Listing Details

This business was started in mid-2022 and offers a unique opportunity with its patented product designed for DIY hair grooming enthusiasts. The business has a clear hero SKU on Amazon with over 1,500 reviews - averaging 4.1 stars, alongside a complementary second SKU. This simple 2 SKU setup allows for an easy-to-manage business. Of note - the current owner has run very few paid marketing campaigns - and has instead seen success from organic ranking and several viral videos.

While this business has seen some decline in revenue, the seller notes that they have been less focused on the business and that competitors have been running ad campaigns. A new owner will likely benefit from a more aggressive approach to ad campaigns than the current owner. Importantly, the P&L only shows revenue generated via the main FBA sales channel. However, there are several supplementary revenue channels, including Shopify, eBay, TikTok, and ad revenue from YouTube. Buyers will be happy to see that these are all included in the sale - but not accounted for in the P&L.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*The legal entity section of the Seller Central account is currently locked to the USA, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.