Niche: Supplements

Listing Details

This listing presents a well-established, clinically informed supplement brand founded in 2016, operating across Amazon FBA, TikTok Shop, and direct-to-consumer channels. The business has built a strong competitive moat through thousands of positive reviews, a diversified portfolio of 20 SKUs, and a loyal base of recurring customers, including approximately 9,000 active subscribers. While Amazon remains the primary revenue driver at roughly 70%, the brand has successfully expanded into TikTok Shop—now accounting for around 25% of revenue through affiliates and organic creator content—with DTC sales contributing the remaining ~5% and growing steadily year over year.

Manufacturing is U.S.-based with reliable, scalable suppliers, and inventory is fully outsourced, with approximately 80–85% stored and fulfilled through Amazon FBA and 15–20% managed via a U.S. 3PL in Las Vegas for DTC and overflow. The owner does not handle inventory at any point, making the operation highly hands-off and scalable. Fulfillment, storage, pick-and-pack, and returns are all managed externally.

The business operates with minimal owner involvement (approximately 10–15 hours per week) and a lean, transferable contractor team. The founder’s role is primarily strategic, focused on high-level KPI review, inventory approvals, and growth planning. The team includes a part-time marketing manager (Canada), a virtual assistant (Philippines), and additional contractor support for affiliates, customer service, and supply chain coordination, with total annual team costs of approximately $110K. All key contractors are willing to continue with a new owner.

With limited optimization to date across lifecycle marketing, paid social beyond Amazon, and international or additional marketplace expansion (e.g., Walmart, Temu, Mexico), this business offers clear upside for a buyer with e-commerce growth expertise. Its strong fundamentals, diversified channels, recurring revenue, and outsourced operations make it a highly transferable and scalable acquisition opportunity.

* The seller is not accepting SBA offers.

* Valuation includes inventory of $800k

* Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker. The brand name / URL is confidential and needs to be requested from the Seller.