Personal Care
Personal Care
First Made Money
1st of June, 2024
(1 year 11 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Amazon Seller Central account (with 21 SKUs)
- Social Media Manager
- Supplier Contracts
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (TikTok)
- Trademarks
Listing Details
This Amazon FBA business, launched in June 2024 in the personal care niche, offers two strong-performing ASINs with 21 SKU variations based on color options. Both products are highly rated, averaging over 4.5 stars and a combined total of more than 3,000 reviews—demonstrating strong customer satisfaction and consistent demand.
The seller currently spends approximately 5 hours per week on the business, primarily checking sales, responding to customer messages, identifying improvement opportunities, and completing monthly bookkeeping in QuickBooks. Day-to-day operations are streamlined with the support of a social media contractor and a PPC agency, both of whom help drive brand visibility and Amazon ranking.
Financial performance is strong, with 20% COGS, 23% net margins, and stable product rankings within the category. All manufacturing is handled by the supplier, and fulfillment is fully managed by Amazon FBA, making this a low-maintenance and scalable business model.
A TikTok account with a small but engaged following—featuring 44,000 likes and multiple videos reaching 10,000+ views—is included in the sale, providing an excellent foundation for future social-driven growth.
This business is ideal for a buyer seeking a young, well-rated brand with strong margins, minimal weekly workload, and room for expansion through social media, PPC optimization, and additional product variations.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
*The legal entity section of the Seller Central account is currently locked to the US, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Earnings
Site Traffic
We have no data for this site
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Believing the business has a strong foundation with a high-quality product and considerable room for growth.
- Expanding advertising efforts, especially on TikTok, and continuing leveraging content creators to significantly increase sales.
- Having a wide range of color variations and appealing packaging already contributing to strong Amazon performance and being further exploited in marketing.
- Having meaningful opportunity to optimize PPC campaigns for better efficiency and higher profitability.
- Reducing FBA fees by adjusting packaging dimensions representing a high-impact improvement with immediate margin benefits.
- Overall, being well-positioned for a motivated buyer to scale rapidly with focused marketing and operational optimization.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Spending under 5 hours per week when no new projects are underway, increasing to around 15 hours per week during new product launches.
- Including weekly responsibilities of checking sales performance, reviewing customer messages, and identifying areas for business improvement.
- Including monthly tasks of managing bookkeeping through accounting software.
- Having no employees; using two contractors—one for PPC management and one for social media—both willing to continue with the new owner.
- Utilizing Amazon Premium Services, reducing the seller’s operational workload.
Seller Support Includes
The Seller is willing to offer 90 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The seller is proud of the brand’s growth and creator traction but, unable to scale it further due to other commitments, is ready to pass it on to a focused new owner and will gladly share insights to support its continued success.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .co
Platform: Amazon, Shopify
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