Beauty, Personal Care
Beauty, Personal Care
First Made Money
3rd of September, 2020
(5 years 7 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary Domains
- Employee Contracts
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, TikTok)
- Email list (14,557 subscribers)
- 3PL Contract
- SOPs
- UGC Drive
Listing Details
Established in late 2020, this Shopify business specializes in the sale of Korean beauty products in Canada and has become a popular destination for beauty enthusiasts seeking the latest in K-beauty trends. Of note, the site uses no paid ads - instead relying on its extensive social media presence to drive sales. With an average of 2.2M views/month on TikTok and 2.8M views/month on Instagram (stats pulled from last month). This provides an opportunity for a new owner to scale - and consider re-using the best content for paid ads.
The current owner's responsibilities include answering customer emails, reordering inventory, creating social media content, and managing payments to content creators. These tasks are streamlined to ensure maximum efficiency. Included in the sale are 3 freelance creators who produce engaging videos, graphics, and email newsletters. This creative team is a pivotal asset, driving the organic reach that the business relies on. The business boasts impressive social media followings with 32K followers on Instagram and 139K on TikTok. In addition, there is an email list of over 14,000 contacts included in the sale.
Disclaimer:
Inventory is not normally included in the list price; further details can be provided to Unlockers.
Note - this business runs on a Canadian domain. A new owner of this business may need a Canadian legal entity in order to hold the domain
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
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- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Implementing paid ads - currently non in use
- Continuing to grow social media channels - consider focussing on currently unused channels
Risks
- Ad campaigns could be competitive
- Social media algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Managing inventory
- Creating Social Media Content & Approving Creator work
Seller Support Includes
The seller is happy to provide at least 30 days of support alongside SOPs. They are also open to continued consulting at a negotiable rate.
Reason for Sale
The seller would like to explore other opportunities.
Other Information
Work Required Per Week: 6 Hours
Private Blog Network (PBN): No
Domain Type: .ca
Platform: Shopify
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