Baby Care, Apparel & Accessories
Baby Care, Apparel & Accessories
First Made Money
15th of November, 2018
(7 years 5 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary domain
- 301 redirect domain
- Amazon Seller Central account (with 168 SKUs)
- Employee Contracts
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, Pinterest, TikTok)
- Trademarks
- Copyrights
- Email list (12,519 subscribers)
- Advertising accounts
Listing Details
This listing is for an established eCommerce business in the baby niche, founded in October 2018, specializing in baby accessories. The brand generates diversified revenue across multiple channels, with 30% from Amazon FBA, 42% from Shopify, 6% from Etsy, and 22% from Faire. With healthy net margins of 15%, the business benefits from a reliable supply chain with one supplier in China and streamlined fulfillment, as 90% of inventory is managed through a 3PL, and the remainder is stored at the seller’s home for last-chance offers.
Operations are lean and efficient, requiring just 1–2 hours per week from the seller for inventory planning and launching new products, supported by a VA for operations and a contractor managing email campaigns. Customer acquisition is driven primarily by paid social campaigns (64.75%), complemented by organic social (10.09%) and organic search (3.15%).
This business offers a strong foundation with multiple established sales channels, professional operational support, and clear opportunities for continued growth.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Focusing on scaling Facebook and Instagram ads by increasing spend on proven creatives and testing new UGC content
- Building a stronger email and SMS marketing strategy to improve customer retention and repeat sales
- Leveraging the existing strong foundation, including high-quality products, consistent ROAS from paid ads, and thousands of 5-star reviews
- Capitalizing on the 40%+ repeat customer rate on Faire as a sign of brand loyalty
- Expanding wholesale opportunities by building on past success with major retailers such as Macy’s, Kohl’s, and Bed Bath & Beyond
- Growing both wholesale and direct-to-consumer sales through dedicated marketing efforts and strategic outreach
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Spending about 1–2 hours per week on the business
- Developing new products or patterns (optional and can be outsourced)
- Handling inventory planning, though it can also be outsourced
- Having a capable VA working ~20 hours per week and willing to continue with the new owner
- Paying an email marketer for email (about one per month) with no ongoing commitment
Seller Support Includes
The seller will provide comprehensive buyer support, including supplier introductions, VA handoff with training, fulfillment transition, design guidance with six exclusive new patterns, and detailed brand and sales strategies.
Reason for Sale
The seller is transitioning the business to a new owner who can focus on marketing and scaling, as they wish to pursue their passion for design, while leaving behind a stable, profitable brand with strong foundations and significant growth potential.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
Recommended Businesses
Similar Listing Criteria
Amazon FBA
Amazon FBA
Amazon FBA, eCommerce
Amazon FBA
Amazon FBA
Amazon FBA, eCommerce
Empire Flippers Certified
All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.
Want to Know When New
Businesses Are For Sale?
Sign up below to get notifications when new listings are available on the Empire Marketplace
Looking for a similar business?
Get notified when our new listings go live:
