Outdoors
Outdoors
First Made Money
1st of November, 2021
(4 years 5 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary Domains
- Amazon Seller Central account (with 95 SKUs)
- Shopify Account
- Walmart Account
- eBay Account
- TikTok Seller Account
- Advertising accounts
- Social media accounts/pages (Facebook, Instagram, Pinterest, TikTok, YouTube)
- Additional Assets
- Trademarks
- Copyrights
- Email List
- Supplier Contracts
- Supplier Relationships
- Employee Contracts
Listing Details
Launched in October 2021, this Amazon FBA and ecommerce brand in the outdoors niche offers a portfolio of 20 SKUs in camping equipment and accessories. Sales are diversified across channels, with 85% from Amazon FBA and the remaining 15% through Shopify, Walmart, TikTok, and eBay. The brand has earned thousands of strong customer reviews, averaging 4.4–4.5 stars, establishing a reputation for quality and reliability.
Financial performance is strong, with net margins of 22.18% and efficient ad spend, maintaining a low TACoS of 9%. Products are sourced from three reliable suppliers in China, ensuring consistent inventory flow. The seller currently spends about 1 hour per day overseeing PPC campaigns and managing inventory, while two experienced VAs handle customer service and admin tasks. Both VAs are willing to continue with the new owner, making this an easy-to-run business with minimal operational overhead.
With a proven product line, well-established sales channels, and a strong foundation of reviews, this business is well-positioned for growth. The business already sells internationally in the US, Canada, and Mexico, and is now expanding into the UK and Japan. Opportunities exist to further expand the SKU range, scale advertising, and grow non-Amazon channels to further diversify revenue. This is a turnkey operation with a loyal customer base and attractive margins in a thriving outdoor category.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
*Note: The TikTok Shop cannot be transferred in an asset sale. To acquire it, a buyer would need to pursue a share sale of the company.
Earnings
Site Traffic
We have no data for this site
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Launching New Variations – Introducing additional color, size, and style variations to existing products, giving customers more choice and encouraging repeat purchases.
- Developing New Models – Several new product models are already in progress, with some expected to be ready within the next few months, providing near-term growth opportunities.
- Increasing Average Order Value – More variations and models opening opportunities for bundling, cross-selling, and upselling.
- Strengthening Market Position – Expanding the catalog enhancing visibility, broadening appeal, and helping capture a larger share of the category.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Daily Maintenance – Monitoring listings and PPC campaigns to ensure they are live and functioning properly; checking shipment updates and inventory levels.
- Virtual Assistants – Two experienced VAs managing customer service and daily data entry tasks, and willing to continue with the buyer.
- Owner Tasks – Seller overseeing shipments, inventory management, and PPC strategy.
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller wishes to focus on another business.
Other Information
Work Required Per Week: 7 Hours
Private Blog Network (PBN): No
Domain Type: .net
Platform: Amazon, Shopify, Other
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