Beauty, Personal Care
Beauty, Personal Care
First Made Money
1st of January, 2024
(2 years 3 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- 301 Redirects
- PBNs
- Amazon Seller Central account (with 3 SKUs)
- Supplier Contracts
- Supplier Relationships
- Shopify Account
- Trademarks
- Email list (763 subscribers)
- Advertising accounts
- Brush Molds
- Influencer/Affiliate List
Listing Details
This is a lean and growing Amazon FBA business in the personal care and beauty niche, launched in January 2023. The brand offers two high-quality products across three SKUs (including a bundle) and has quickly established a strong reputation with over 250 reviews and an impressive 4.6-star average.
Sales are primarily generated through Amazon FBA (92%), with the remaining 8% coming from Shopify. Shopify orders are fulfilled via a third-party logistics provider, while Amazon handles all fulfillment through its FBA network. Approximately 25% of inventory is held in Amazon FBA, while the remaining 75% is stored at a 3PL.
The business is designed for operational simplicity, requiring less than one hour per week to manage—mostly focused on light PPC monitoring and inventory oversight.
With net margins of 23.24%, this is a profitable opportunity in a high-demand category. The brand is positioned for continued growth with a solid foundation, streamlined operations, and excellent customer feedback.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Focusing on scaling influencer and affiliate marketing to boost brand visibility and conversions.
- Leveraging early influencer campaign success, especially among beauty-conscious consumers and those with specific skincare needs.
- Expanding the brand with complementary products, strategic bundles, and collaborations.
- Pursuing retail expansion, supported by successful trials and strong reorder interest from boutique partners.
- Refining paid advertising strategies and exploring new marketing channels to diversify acquisition.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Performing light weekly maintenance by checking Amazon PPC budgets, updating keywords, and monitoring ad performance.
- Using bid automation and keyword research tools to streamline most ad tasks.
- Managing FBA shipments and monitoring inventory levels.
- Placing purchase orders with the manufacturer approximately twice per year.
- Relying on the supplier for all prep and packaging to ensure Amazon compliance.
- Making occasional adjustments to Google Ads for Shopify support.
- Operating the business in about 1 hour per week, with slightly more time during seasonal promotions.
Seller Support Includes
The Seller is open to providing as much support required, beyond 30 days email and phone support.
Reason for Sale
The Seller wishes to focus on other business opportunities.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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