Culinary
Culinary
First Made Money
1st of January, 2022
(4 years 3 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary domain
- 301 Redirects
- Email list (1,598 subscribers)
- Redirected Domains
- Social media accounts/pages (Facebook, Instagram, Pinterest, TikTok, YouTube)
Listing Details
This listing is for a recipe content site in the culinary niche, established in 2019 and monetized through display advertising and affiliate via AdThrive and Chicory. The site generates consistent passive income and currently operates in maintenance mode, requiring less than one hour per week to manage.
Traffic is driven primarily by organic search (61.37%) and organic social (20.6%, mainly Pinterest), with a strong audience base in the United States (85%), followed by Canada (6.6%) and the UK (2.5%). While virtual assistants have been used in the past for Pinterest and small experiments, they are not required for ongoing operations.
With a solid foundation, a loyal traffic base, and minimal time requirements, this business represents an excellent opportunity for a buyer seeking a hands-off, ad-driven digital asset in the food and recipe space.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Continuing to grow social media presence to diversify traffic, with Pinterest as the most immediate opportunity.
- Creating new content to increase engagement and attract more organic visitors.
- Growing the email list and implementing a structured email marketing strategy.
- Expanding through acquisitions of similar recipe or food sites, leveraging a proven 301 redirect strategy to consolidate traffic and boost authority.
Risks
- Advertiser changes can affect the earnings per click (EPC) in your ad account.
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
Work & Skills Required
- Continuing in maintenance mode with minimal effort required, averaging 5–10 hours per month.
- Checking the free Ahrefs report weekly to identify any SEO issues.
- Introducing daily email testing, requiring about 1 hour per week.
- Creating Pinterest boards weekly, also taking about 1 hour per week.
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls, but the Seller is willing to provide assistance beyond that to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller is looking to exit this business to focus on another business opportunity.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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