Business
Business
Business Started
18th of February, 2015
(10 years 4 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary domains (5x)
- Stripe account
- PayPal account
- Social media accounts/pages (Twitter)
Listing Details
This SaaS business offers a WordPress plugin that helps users manage updates and test changes to their websites. Operating since 2015, it is a well-aged, stable business with minimal overhead and very little owner involvement. The product runs on yearly subscriptions (with a few legacy monthly plans), generating strong metrics including a low churn rate of 3.3% and a $620 LTV.
The business is fully passive and has no current marketing efforts. While the previous owner ran an affiliate program, it was discontinued by the current owner, who purchased the business in June 2023. Occasional updates are handled by freelance developers who can remain available for up to three months post-sale. In February 2025, hosting infrastructure was optimized, migrating from an overpowered server to a more efficient setup and leveraging Cloudflare, resulting in significantly reduced hosting costs. This listing offers a hands-off software business with strong retention and a loyal customer base.
*The Buyer will be required to have a legal entity in the country where the Stripe and PayPal accounts are located to purchase the business.
*The current owner purchased the business in June 2023.
*The metrics are taken from Stripe and do not factor in PayPal subscriptions. Screenshots of the Stripe metrics can be found in the Google Drive folder.
Earnings
Site Traffic
We have no data for this site
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Opportunities
- Adding more features
- Implementing active marketing and advertising
Risks
- Due to constant changes in technology, competition, and the market as a whole, the software could become irrelevant.
- Subscription services require customer service and the ability to stay on top of the subscribers requests.
Work & Skills Required
- Monitoring server
- Replying to the occasional customer email
Seller Support Includes
The Seller is willing to offer 90 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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