Niche: Personal Care, Health & Fitness

Listing Details

Launched in February 2023, this eCommerce business specializes in ergonomic and pain-relief products, primarily serving customers in Sweden, with additional sales across Germany, Norway, and other EU countries. Initially starting with a single orthopedic back brace, the brand has expanded to five main SKUs. Notable strengths include a strong 5% conversion rate, a 10% returning customer rate, and consistent month-over-month growth, with April and May 2025 marking the highest-performing months to date.

The business generates 100% of its revenue through eCommerce sales. Customer acquisition is primarily driven by Meta Ads, with increasing support from organic traffic due to a dedicated SEO strategy that has shown positive keyword ranking trends. Orders are fulfilled via a China-based agent who manages supplier relations, inventory storage, and packing. The operational team consists of remote freelancers, including a creative strategist and assistant, five video editors, two graphic designers, and three customer support representatives, all working full-time with 30-day notice periods. Additionally, the operations manager ensures smooth system processes and documentation. Marketing and growth efforts are supported by 3 agencies taking care of email campaigns, SEO, and Google Ads. With a scalable structure and solid foundational systems, this business presents a compelling opportunity for buyers looking to invest in a growing brand within the wellness and ergonomic niche.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*The seller owns multiple businesses, meaning some expenses are shared. The 'Other (add-backs)' expense line item in the P&L consists of some discontinued software and expenses related to other businesses. The seller can provide a detailed breakdown of these expenses on request.