Personal Care, Beauty, Kitchenware
Personal Care, Beauty, Kitchenware
First Made Money
28th of August, 2020
(5 years 8 months old)
Assets Included in the Sale
- Primary domains and all site content/files (2x)
- Amazon Seller Central account (13 SKUs)
- Freelancers
- Supplier introductions
- Shopify account
- Social media accounts/pages (Instagram, TikTok)
- Trademarks (2x)
- Email list (3,000 subscribers)
- Product images (edited & raw)
- SOPs
- Influencer outreach SOP & content (55 short-form videos)
- Secondary Domains
Listing Details
Launched in 2020, this Amazon FBA business consists of two brands spanning the Personal Care and Kitchen niches, each offering a single product in multiple variations. The business has achieved an 11% year-over-year revenue increase, with a nearly even revenue split between the two brands (51% / 49%) and a net profit split of 64% from the Personal Care brand and 36% from the Kitchen brand. The top SKUs are highly rated from 4.4 to 4.8 stars with over 1,000 reviews, and operations require just 1–2 hours per week from the owner.
The personal care brand includes 9 SKUs, while the kitchen brand includes 4 SKUs, all fulfilled via Amazon FBA. Net profit margins are 14%. Five China-based suppliers support the product lines. Two VAs based in the Philippines manage PPC and operations; the team is currently being consolidated under one VA for improved efficiency. Both VAs are aware of the potential sale and can continue post-acquisition. The seller is open to transferring the brands individually if preferred. This business offers a passive, brand-driven opportunity with consistent performance and room to scale in two evergreen niches.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
*The main P&L is for both brands. Seperate P&Ls for each brand have been created and can be found in the Google Drive folder.
Earnings
Site Traffic
We have no data for this site
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
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Opportunities
- Launching smaller product variations of the beauty and personal care products
- Leveraging TikTok Shop and the viral, giftable nature of the beauty and personal care products
- Expanding kitchen product line with multipacks and other high-demand, year-over-year growth items
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Reviewing VA tasks and holding weekly meetings to manage performance and progress
- Reviewing profit and loss statements and paying monthly business expenses
Seller Support Includes
The Seller is willing to offer 90 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 2 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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