Health & Fitness, Lifestyle
Health & Fitness, Lifestyle
First Made Money
1st of March, 2021
(5 years 1 month old)
Assets Included in the Sale
- Primary domain and all site content/files
- Amazon Seller Central account
- Supplier Relationships
- Shopify Account
- Social Media Accounts
- Trademarks
- Email list
- Advertising accounts
Listing Details
This Amazon FBA and ecommerce business, established in December 2020, operates in the health, lifestyle, and medical niches with a diversified sales mix—approximately 80% through Amazon FBA and 20% via eBay and Shopify. The brand currently offers 12 SKUs and benefits from a lean operational model requiring just 6–8 hours of work per week. The owner’s responsibilities include managing inventory, handling a portion of shipping for FBM and off-Amazon orders, and overseeing customer service.
The business has strong financials with a net profit margin of 20.70% over the past 12 months, a TACoS of just 6.84%, and a COGS percentage of 41.33%. Products are sourced from a single, reliable supplier based in Taiwan. Inventory is first received by the seller and then distributed to Amazon FBA warehouses, with the remaining 20% fulfilled directly by the seller for FBM and non-Amazon orders. This is a solid, low-maintenance operation with streamlined fulfillment and strong brand positioning in growing market segments.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
**This business is not SBA eligible.
Earnings
Site Traffic
We have no data for this site
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
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Opportunities
- Exploring Google Ads – No current spend on Google search ads; even a basic campaign could meaningfully boost traffic and sales.
- Running Facebook ads, working with influencers, and building a presence on platforms like Instagram could drive brand awareness and sales.
- Exploring email marketing – Currently sending infrequent emails, but they consistently generate sales. Implementing a strong email strategy with regular campaigns could significantly improve customer retention and revenue.
- Bundling products – Consider launching high-value bundles on Amazon to increase average order value and customer satisfaction.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Providing customer service
- Fulfilling orders
Seller Support Includes
The Seller is willing to offer 4 months of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The current owner is ready to transition out of the business due to limited experience with advertising and social media growth. While they remain confident in the product and the brand’s potential, they believe a new owner with the right skill set can take the business to the next level.
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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