Art, Hobbies
Art, Hobbies
First Made Money
1st of June, 2016
(9 years 11 months old)
Assets Included in the Sale
- Primary domain and all site content/files (2x)
- 301 redirect domain (20x)
- KDP Account (650 Books, 24 Author Profiles)
- Contractor introductions (4x Illustrators, 1x Social Media VA, YouTube Artists)
- Social media accounts/pages (Facebook, FAcebook groups, Instagram, TikTok)
- Canadian Trademark
- Email list (46,000 subscribers)
- Amazon Advantage Account (2x)
- Amazon Associates Account
- Kajabi account
- Wix account
- SamCart account
Listing Details
This listing is for an Amazon KDP, Digital Product, and Subscription business created in May 2018 in the art and hobbies niches. The KDP portfolio features 650 books published under 24 author profiles, many of which have garnered thousands of high ratings. Key strengths include a strong resurgence in growth since October 2024, a 46,000-subscriber email list, and a Canadian trademark that adds brand value and legal protection.
Revenue is primarily driven by Amazon KDP (74%), supplemented by Digital Product sales (13%), Subscriptions (10%), and book sales to an EU publisher (3%). The business operates two websites that sell downloadable PDFs, one of which also offers membership options (monthly, yearly, and lifetime) available during limited enrollment windows. Content creation is handled by a team of four illustrators, supported by a social media VA and a YouTube content creator who produces tutorial videos intermittently. 3-4 new books are added each month, the Seller comes up with the themes, and the illustrators create the books. The Seller notifies the email list when a new book is released and offers it at a discount for the first few days.
*International rights to a selection of books were sold to a Danish publishing company in 2025. His revenue has been included in the P&L.
*The seller previously sold on Etsy but deactivated the store in 2024 due to low profitability.
*Please note that KDP payments are delayed for 30-90 days, so there will be residual revenue due to the Seller. This will be reconciled during the migration process.
*The seller is based in Canada and is charged GST on Electronically Supplied Services. The seller paid 13% GST on all Advertising expenses until 2025, when they now only pay GST on Canadian advertising. A US-based buyer would not be required to pay this GST, so it has been added back in the P&L.
*This business is not SBA eligible as it files taxes in Canada.
Earnings
Site Traffic
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Opportunities
- Pursuing international publishing deals in North America, the UK, and additional European markets
- Expanding email marketing and exclusive content for digital store and membership growth
- Investing in Facebook and Instagram lead generation to grow email list and DTC sales
- Testing new product lines like activity books and affirmation coloring journals
- Hiring a dedicated freelancer or agency to manage and scale Amazon ad campaigns
Risks
- Amazon algorithm changes could cause traffic to fluctuate
Work & Skills Required
- Monitoring Amazon KDP sales and ad performance to optimize profitability
- Tracking book rankings, sales trends, and customer feedback
- Managing customer inquiries from Amazon KDP and digital store buyers
- Researching new book themes based on market trends and seasonality
- Coordinating with designers and formatters to publish new books
- Managing and updating the DigitalBookCafe.com membership platform
- Sending email and social media updates to engage the audience and drive traffic
- Publishing new books and updating existing listings with fresh metadata
- Analyzing and adjusting ad strategies for Amazon and digital store sales
- Uploading new membership content and responding to member feedback
- Reviewing financial reports to monitor profitability across all revenue streams
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 17 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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