Apparel & Accessories, Personal Care
Apparel & Accessories, Personal Care
First Made Money
1st of January, 2018
(8 years 3 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- 301 redirect domain (5x)
- Amazon Seller Central account (87 SKUs)
- Employee contracts
- Supplier introductions
- Shopify account
- Walmart account
- Social media accounts/pages (Facebook, Instagram, Twitter, Pinterest, LinkedIn)
- Trademark
- Email list (31,189 subscribers)
- Product designs, prototypes, and manufacturing samples
- Digital media and creative assets (photos, videos, logos, packaging designs)
- Faire Wholesale account
- Advertising and analytics accounts (Facebook Business Manager, Google Ads, Google Analytics, Google Search Console, Google Merchant Center)
- Email marketing accounts (Mailchimp, Emotive, Klaviyo)
- Affiliate marketing account (ShareASale)
Listing Details
Launched in 2014, this eCommerce business operates in the apparel & accessories niche, offering a solution to a widespread issue: uncomfortable tights and pantyhose. With 87 SKUs spanning 10 parent ASINs in multiple sizes, the brand delivers comfort-focused products through a multi-channel sales strategy. Key strengths include a 23% net profit margin, a 31% return customer rate, a low TACoS of 15%, and a lean operational structure supported by a single customer service contractor and a U.S.-based supplier.
The business derives 86% of its revenue from Shopify, 12% from Amazon FBM, 1% from Amazon FBA, and 1% from Faire. Inventory is stored and fulfilled via a 3PL partner, streamlining logistics and fulfillment. Customer acquisition is supported by Google Ads, Facebook Ads, and an affiliate program, with a TACoS of 15%. Sales through Faire are processed via Shopify. Opportunities for growth include increasing Amazon FBA presence, expanding the Faire wholesale channel, and enhancing paid media strategies. With an established supply chain and scalable fulfillment, this business presents a compelling opportunity in the women’s apparel market for buyers seeking a profitable, operationally efficient brand.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
*Cost of Goods Sold was provided by the seller in accrual format.
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Launching new product variations based on customer feedback and supplier flexibility
- Expanding Amazon FBA inventory to boost conversion rates and scale ad performance
- Refreshing ad creatives and influencer-style content to enhance marketing effectiveness
- Increasing ad spend across Meta, Google, and Amazon to capitalize on strong ROAS
- Maintaining in-demand SKUs in stock through strategic inventory planning
- Reintroducing sales channels like Walmart, Etsy, and wholesale distribution partnerships
- Implementing loyalty, referral, and AI tools to drive repeat purchases and conversions
Risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
- Supplier increasing prices
Work & Skills Required
- Creating email and SMS marketing campaigns using Klaviyo
- Optimizing ad campaigns on Meta, Google, and Amazon
- Updating website content, product features, and promotions via Shopify
- Preparing monthly profit and loss reports and managing cash flow
- Handling sales tax and coordinating annual tax preparation
- Placing and managing inventory orders with supplier 1–2 times per year
- Overseeing contractor handling customer service via Upwork
Seller Support Includes
The Seller is willing to offer 90 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify, Amazon
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