Science
Science
First Made Money
18th of December, 2003
(22 years 4 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary Domains
- Social Media Accounts
- Trademarks
- Email List
- Codes and stored data
Listing Details
This listing is for a high-authority display ads business in the science niche, established in 2003 and currently monetized primarily through Mediavine Premiere—an exclusive program reserved for top-tier content sites. The business generates 97.5% of its revenue from Mediavine and the remaining 2.5% from Google Search Ads, offering a stable and passive monetization structure.
The site publishes daily science news, curated from thousands of global research institutions that the business has built strong relationships with over the past 20+ years. Content is not created by the seller but is sourced externally, edited, and published via a custom content management system. The seller works approximately 20 hours per week, focusing on reading, editing, and uploading articles, as well as managing the email newsletter.
The business maintains a strong and growing audience with 56,000 Substack subscribers and sends out 10–12 newsletters per week featuring newly published articles. Traffic is driven primarily by organic search (51%), followed by direct visitors (37.9%) and referrals (5.34%).
Social media presence includes over 1.5 million Facebook followers, 300,000+ on Twitter, and a growing presence on Instagram. The website is hosted on AWS and uses Substack for newsletter delivery.
*Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Integrating AI Summaries: Implement an AI-powered parser that generates concise synopses for each article, enhancing reader engagement and content accessibility.
- Developing a Proprietary AI Research Assistant: Train an AI model using the site’s extensive archive of scientific studies and partner with universities to offer an academic-focused research assistant—an innovative alternative to general-purpose AI tools.
- Launching Mobile Apps: Develop iOS and Android applications featuring a simple news feed reader, with the potential to add subscriptions, push notifications, and premium content options for additional monetization.
- Introducing User Login Functionality: Enable account creation and logins to boost targeted advertising capabilities and increase overall ad revenue through improved user data insights.
- Monetizing Social Media Channels: Leverage an existing audience of over 2 million followers across platforms like Facebook and Twitter, which have yet to be monetized, opening significant revenue potential.
- Monetizing the Newsletter Audience: With over 1 million monthly views and 56,000+ subscribers, the newsletter offers untapped revenue potential through sponsorships and premium placements—all currently managed with just minutes of daily input.
- Leveraging High-Value Domain Portfolio: Redirect traffic from nearly 200 premium domains owned by the business since the early 2000s to increase visibility, authority, and brand reach.
- Building a Content Distribution Network: Repurpose existing content across all owned domains to create a powerful internal backlink network, significantly improving SEO and dominating search rankings in the science niche.
- Enhancing Visual Appeal: Add relevant imagery to articles to boost user engagement, increase time on page, and align with standard publishing practices—an easy, high-impact improvement.
Risks
- Advertiser changes can affect the earnings per click (EPC) in your ad account.
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
Work & Skills Required
- Reviewing and editing science news sourced via an automated content feed integrated into the CMS (4 hours per day)
- Selecting and uploading an image to accompany the autogenerated email newsletters, sent out approximately 10 times per week.
- Filing taxes monthly which less than 1 minute, thanks to streamlined systems.
Seller Support Includes
The Seller is open to providing an extensive hand over process but has emphasised the simplicity of operating the business and how they want the new owner to succeed.
Reason for Sale
The Seller has a demanding full time job at a major company, as well as family commitments.
Other Information
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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