Home, Art
Home, Art
First Made Money
1st of February, 2014
(12 years 3 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- WooCommerce accounts
- Email list
- PBNs
- Supplier contracts and relationships
- Social media accounts
Listing Details
This listing is for an established eCommerce business in the home and art niche, specializing in high-quality home decorations. Founded in November 2013, the business has built a strong market presence, with 36% of sales in the U.S. and 64% in Canada, operating on two separate domains for each region.
Originally, all products were manufactured in-house, but the business has transitioned to outsourcing fulfillment to high-quality partners, significantly reducing operational complexity. While a small portion of inventory is still produced internally, the goal is to fully transition to an outsourced model by the end of Q1 this year. This shift aligns with the implementation of a custom-built platform and API integration with fulfillment partners, positioning the business for substantial profitability and streamlined operations from 2025 onward.
The business is run by a husband-and-wife team with no employees, requiring approximately 25 hours per week to manage. Traffic is primarily organic search and direct, with a smaller portion coming from referral traffic. The website is built on WooCommerce.
The business operates with a COGS of 28.01%, ensuring strong margins and profitability. There is no need for heavy upfront inventory investment, as the fulfillment model allows for lean operations with minimal overhead. The company has diverse revenue streams, with opportunities to expand into additional product categories beyond its current category. The niche itself has proven market demand, with increasing consumer interest and strong repeat customer potential. With a solid foundation and exciting growth opportunities ahead, this business is well-positioned for a new owner looking to capitalize on its momentum.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Enhancing search engine optimization (SEO) strategies to increase organic traffic, improve search rankings, and drive high-intent customers to the site. This includes optimizing product pages, leveraging content marketing, and implementing advanced link-building techniques.
- Developing a robust blog library to establish industry authority, engage consumers, and generate high-quality backlinks. T
- Transitioning to a more advanced and scalable eCommerce solution that offers automation, seamless customization, and an enhanced user experience. This has already been vetted by the Seller and is ready to implement.
- Expanding and diversifying product lines
Risks
- Terms of service changes could lead to closed accounts.
- Supplier/factory changing terms of agreement or unable to produce product to meet demand
Work & Skills Required
- Maintaining and optimizing the website by implementing security updates, improving performance, updating content and pricing/promotions, and making necessary design changes.
- Overseeing local and national SEO efforts, including link building, reputation management, on-page SEO, and blogger outreach.
- Handling customer relations with resellers and corporate clients while managing email marketing campaigns, product costing, and bulk order submissions for fulfillment partners.
- Overseeing inventory management, procurement, and fulfillment operations.
- Managing social media advertising campaigns, organic content, and partnerships with decor bloggers to enhance brand visibility and drive traffic.
- Nourishing customer relations
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer. The Seller is also open to working on SEO/marketing post sale at an agreed rate.
Reason for Sale
The primary reason for the sale is the increasing demand on time from other business ventures, as the sellers managing other businesses.
Other Information
Work Required Per Week: 25 Hours
Private Blog Network (PBN): No
Domain Type: .com, .ca
Platform: Shopify
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