Advertising, Business
Advertising, Business
First Made Money
29th of April, 2026
( old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary domains (3x)
- Social media accounts/pages (Facebook, Instagram)
- Email list (400–600 subscribers)
- Contractor introductions
- Client list and CRM
- Process documents and workflow templates
- AI calling technology
- AI staging software
- Marketing data supplier relationships and data licenses
- Employee onboarding documents and templates
- Client service templates (e.g., retainers, pay-per-lead)
- Pay-per-lead client portal
- Video assets for marketing materials
Listing Details
Established in 2019 as a video production company and pivoting to marketing in 2021, this B2B marketing agency specializes in the home improvement niche. Offering services such as pay-per-lead marketing, retainer-based marketing, and AI-driven call solutions, the business serves 10–15 monthly clients and additional ad-hoc projects via referrals. Key strengths include a strong focus on a lucrative niche, a high client retention rate, and a team in place to handle daily operations, ensuring low owner involvement of just 5 hours per week.
The business operates with a well-diversified client base, including some larger accounts representing a combined 240 franchises across three brands. Approximately 70% of the clients are in the home improvement sector, a niche with consistent demand. The seller receives 1–4 new client inquiries weekly, presenting significant growth potential for a new owner to scale operations. Customer acquisition relies on the agency’s reputation and referrals, with the delivery managed by an experienced team. The seller is willing to assist during a transition period to ensure a smooth handover.
*The business is registered in Australia but receives payments via bank deposits using Wise and Stripe invoices meaning the business can be operated as a non-Australian entity
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Pitching to global franchisees via digital conferences to expand sales through established agreements
- Launching AI calling campaigns in Australia/New Zealand to leverage relaxed regulations and high demand
- Scaling lead generation using virtual renovation technology to attract and convert US homeowners
- Expanding UK operations by partnering with local contractors to handle excess demand
- Running automated email campaigns for restaurants/businesses with 20k+ customer lists to increase revenue
- Scaling pay-per-lead services to manage up to 10 clients with high profitability
- Utilizing video templates to streamline and scale home improvement advertising campaigns
Risks
- Revenue could be at risk when relying heavily on service-based contractors.
- Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
- Overseeing and managing overall business operations
- Replying to client and team emails
- Conducting team meetings with employees, contractors, and clients
- Managing and supporting a core team of 3-5 members
- Coordinating tasks and monitoring progress for timely project completion
- Utilizing a pool of 10 contractors for specialized tasks on a periodic basis
- Maintaining and refining documented systems to ensure smooth, self-sustaining operations
Seller Support Includes
The Seller is willing to offer at least 30 days of email support and/or calls to ensure a smooth transition for the Buyer but is also open to staying on for a transition period.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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