Personal Care, Occasions & Gifts, Beauty
Personal Care, Occasions & Gifts, Beauty
First Made Money
20th of April, 2026
( old)
Assets Included in the Sale
- Primary Domain
- Seller Central Account with 14 SKUs
- Social media accounts (Facebook, Twitter, Pinterest, and Instagram)
- Trademarks
- Email List (4.5k Subscribers)
- Supplier relationships
- *Inventory is not normally included in the list price, further details can be provided to Unlockers.
Listing Details
This listing is for a display advertising, Amazon Associates, and Amazon FBA business created in January 2015 in the personal care, occasions & gifts and beauty niches. The business is registered through Amazon Brand Registry and features 14 SKUs for grooming products for men. The business has good profit margins and a lean product portfolio with decent reviews of around 4.3 stars. The Seller spends a minimal amount of time maintaining the business.
The business generates revenue from display advertising (49.9%), Amazon Associates (6.1%), and Amazon FBA (43.8%). Traffic comes primarily from organic (84.07%), direct (9.77%), and social (4.16%). The top three countries driving traffic are the US (60.54%), the UK (8.91%), and Canada (5.24%). The top three pages make up 7.26% of total site traffic, generating 3.23%, 2.09%, and 1.94% of traffic respectively.
*The Seller states that back in 2018 the business had a manual penalty due to a negative SEO attack. The issue was dealt with in a week or so and everything continued to run smoothly.
*This business had a temporary increase in Amazon Associates’ commission rate during Q4 2022.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating more content
- Partnering with Influencers
- Optimizing ad campaigns
- Expanding beyond Amazon into additional sales channels
- Gorwing and monetizing the email list and social media accounts
- Expanding into retail and wholesale
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Advertiser changes can affect the earnings per click (EPC) in your ad account.
Work & Skills Required
- Performing inventory management
- Performing keyword research
- Overseeing employees
Seller Support Includes
The Seller is willing to offer 45 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress, Amazon FBA
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