Niche: Pet Care

Listing Details

This listing is for a display advertising business created in February 2016 in the pet care niche. The business consists of four WordPress sites, which feature informational content related to a specific household pet. The three brands have a strong social media presence, one of which has a Facebook page with 1.6M followers. The sites have well-diversified traffic sources and require minimal time to maintain.

The first site makes up 83.89% of total revenue. Traffic comes primarily from social (51.83%), organic (37.97%), and direct (9.72%). The top three countries driving traffic are the US (63.69%), the UK (6.23%), and Canada (5.92%). The top three pages make up 6.37% of total site traffic, generating 2.68%, 1.90%, and 1.79% of traffic respectively.

For the second site, traffic comes primarily from social (84.39%), direct (14.92%), and organic (0.62%). The top three countries driving traffic are the US (62.59%), Canada (4.93%), and the UK (3.63%). The top three pages make up 20.9% of total site traffic, generating 15.54%, 3.05%, and 2.31% of traffic respectively.

For the third site, traffic comes primarily from direct (37.65%), organic (34.08%), and social (28.03%). The top three countries driving traffic are the US (54.55%), the UK (24.04%), and Canada (6.96%). The top three pages make up 30.99% of total site traffic, generating 16.35%, 7.77%, and 6.87% of traffic respectively.

For the fourth site, traffic comes primarily from social (94.20%), organic (3.21%), and direct (2.40%). The top three countries driving traffic are the US (44.95%), the UK (5.9%), and Canada (5.76%). The top three pages make up 24.18% of total site traffic, generating 12.68%, 6.82%, and 4.68% of traffic respectively.

*This site started using Ezoic premium in March/April 2023.

**The seller noted that they used a PBN in the past but has been discontinued as of April 2022. Further details can be provided upon request.