Niche: Pet Care

Listing Details

This listing is for an Amazon FBA business created in February 2019 in the pet care niche. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 6 SKUs for protective furniture products and feeding products for a common household pet. The business has experienced strong year-over-year revenue and net profit growth and it has strong branding with highly rated products, with the best-selling SKUs having thousands of positive reviews. Overall, the business requires just one hour per week to maintain.

The business has one supplier located in China and maintains 3 months’ worth of supply on hand. The business uses FOB to ship products to a 3PL warehouse and to Amazon warehouses, allowing for spare stock when the Seller wishes to scale the business.

The FBA brand also has a deal with one of the most prominent websites in the niche. This website promotes the products and in return receives the Amazon Attribution Brand Referral bonus. Amazon Attribution gives 10% back out of the 15% amazon fee for every sale coming through the attributed link. This allows the FBA brand to get free advertising with one of the largest publications in the niche and it has already started generating sales.

There are employees associated with the business that won’t be included in the sale. They are responsible for stock management (ordering stock from the supplier, scheduling freight, and scheduling shipments from 3PL to FBA), answering customer support tickets, and managing the PPC campaigns.

*This business receives some traffic from another large site owned by the Seller. The Seller is committed to keeping the pages and links driving traffic live indefinitely and is willing to discuss this and disclose the website on phone calls with prospective Buyers.

**Although there is a Woocommerce store included as an asset, only the FBA portion of the business has been valued.