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Personal Care, Lifestyle, Home

For Sale

Personal Care, Lifestyle, Home

Display AdvertisingAmazon Associates
Listing Price $49,703
Monthly Multiple 32x
Pricing Periods 12 Months
Avg. Monthly Profit $1,553
Avg. Monthly Revenue $2,196
Profit Margin 71%

Business Started

7th of March, 2016
(6 years 11 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Contractor relationships
  • Social media accounts/pages (Facebook, Instagram, Twitter, Pinterest)
  • Tailwind account
  • Cloudflare account
  • Content Plan and Deep Niche Research
Listing Details

This listing is for a display advertising and Amazon Associates business created in March 2016 in the personal care, lifestyle, and home niches. The WordPress site features guides, tutorials, and informational articles about haircare. The DR31 site is well-niched down and has a significant social media presence getting three million monthly views on Pinterest.

The business earns its income through display ads (76.48%) and Amazon Associates (23.52%). The top three traffic channels include organic search (50.12%), social (32.75%), and direct (17.04%). The top three countries driving traffic are the US (64.73%), the UK (6.82%), and India (6.60%). The top three pages make up 9.57%, 5.08%, and 3.42% of the site’s total traffic, respectively.

The content is written by freelance writers based in the Philippines. When the Seller is focusing on maintaining the site, an average of 1-5 new articles are published per month. During content sprints, an average of 15-30 new articles are published every month. The business also has a part-time virtual assistant who assists with uploading and publishing content as well as creating and scheduling Pinterest pins.

*This business is currently enrolled in Ezoic's Premium Accelerator program. The buyer will need to also be approved for the same program before we can initiate the transfer of the business. This will be handled during the migration process. Empire Flippers' Migration Team will be on hand to assist with the approval process. The contract is until Nov. 5, 2023, after which the buyer is free to move the site to another display ads platform.

*The seller noted that they had some account-level issues with Pinterest in September 2020. The account was affected by the Pinterest spam filter update but has since recovered.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Focus on creating content aimed at the site's sub-niche
  • Publishing more commercial intent posts (product reviews and best-of articles)
  • Focus on link building outreach
  • Google updates to ranking factors may influence future traffic performance.
  • Advertiser changes can affect the earnings per click (EPC) in your ad account.
Work & Skills Required
  • Doing keyword research
  • Overseeing contract workers
  • Updating rank tracking
Seller Support Includes

The Seller is willing to offer at least 30 days of email support to ensure a smooth transition for the Buyer. The Seller will also provide a content plan and deep niche research that they have done for the site.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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