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News & Education, Information, Children

#64726
For Sale
Verified

News & Education, Information, Children

Display AdvertisingOtherDigital ProductAffiliate
Listing Price $139,412
Monthly Multiple 40x
Pricing Periods 12 Months
Avg. Monthly Profit $3,485
Avg. Monthly Revenue $4,209
Profit Margin 83%

Business Started

1st of March, 2019
(3 years 9 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Freelancer contacts
  • ConvertKit account
  • SendOwl account
  • 1,300+ digital products
  • Social media accounts (Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube)
  • Email list (20K+ subscribers)
Listing Details

This listing is for a display advertising, sponsored posts, digital product, and affiliate business created in March 2019 in the education and information niches. The DR41 WordPress site features a large blog and printable learning resources for homeschooling. The business also sells the learning resources on a resource platform. Included in the sale is an email list with over 20K subscribers and a Facebook group with 2.1K+ members. The site has experienced year-on-year growth in traffic and revenue and traffic is spread evenly across the site.

The business earns from Mediavine display ads (48%), sponsored posts (19%), digital products (18%), and affiliate (15%). The top 3 traffic channels for the site are organic search (45.99%), direct (26.07%), and social (18.46%). The top 3 countries driving this traffic are the US (75.89%), CA (5.36%), and AU (2.91%). The top 3 pages of the site drive less than 9% of total site traffic.

A team of 2 VAs who manage social media accounts and posting and 2 VAs who handle backlinking are associated with the business. They aren't aware of the sale but could be willing to continue with a new owner.

The Seller writes 1-4 articles per week and 2-5 printables.

*The Seller is a brand ambassador for one of the products and receives a 40% commission rate on sales. This will drop to 25% for the new owner unless they work with the affiliate to be a brand ambassador.

**The business also has some KDP books that generate a small amount of revenue. The seller is unable to include the KDP account in the sale, but they are willing to remove the books and allow a Buyer to upload the books to their own KDP account if possible.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Growing the store
  • Creating more learning resources
  • Uploading the learning resources to the store
  • Further monetizing the email list
Risks
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
  • Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
  • Sending emails to list
  • Writing new blog posts
  • Updating old posts
  • Creating printable learning resources
Seller Support Includes

The Seller is willing to offer 12 months of support after the sale to ensure a smooth transition of the business to the new owner. They're also willing to offer a paid content production service for the first 30 days after the sale. This is considerably more support than is usually offered by Sellers.

Reason for Sale

The Seller would like the capital for other projects.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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