Niche: News & Education, Information, Children

Listing Details

This listing is for a display advertising, sponsored posts, digital product, and affiliate business created in March 2019 in the education and information niches. The DR41 WordPress site features a large blog and printable learning resources for homeschooling. The business also sells the learning resources on a resource platform. Included in the sale is an email list with over 20K subscribers and a Facebook group with 2.1K+ members. The site has experienced year-on-year growth in traffic and revenue and traffic is spread evenly across the site.

The business earns from Mediavine display ads (48%), sponsored posts (19%), digital products (18%), and affiliate (15%). The top 3 traffic channels for the site are organic search (45.99%), direct (26.07%), and social (18.46%). The top 3 countries driving this traffic are the US (75.89%), CA (5.36%), and AU (2.91%). The top 3 pages of the site drive less than 9% of total site traffic.

A team of 2 VAs who manage social media accounts and posting and 2 VAs who handle backlinking are associated with the business. They aren't aware of the sale but could be willing to continue with a new owner.

The Seller writes 1-4 articles per week and 2-5 printables.

*The Seller is a brand ambassador for one of the products and receives a 40% commission rate on sales. This will drop to 25% for the new owner unless they work with the affiliate to be a brand ambassador.

**The business also has some KDP books that generate a small amount of revenue. The seller is unable to include the KDP account in the sale, but they are willing to remove the books and allow a Buyer to upload the books to their own KDP account if possible.