Pet Care
Pet Care
Business Started
1st of May, 1997
(25 years 10 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary domain
- Contractor relationships
- Social media accounts/pages (Facebook, Instagram, Twitter)
Listing Details
This listing is for a display advertising and subscription business created in May 1997 in the pet care niche. The business, built on PHP and MySQL, provides informational content and a subscription service related to pet care for a specific type of animal. The website has a DR of 55 and the business maintains an established history of sales, diverse revenue streams, and a net profit margin of 50%. Minimal time is required to maintain this business.
This business generates revenue from direct advertising (66%) and membership subscriptions (34%). There are currently eight banner ad clients, 315+ classified ads, and 600+ paid members. There are also 50K+ registered users on their database.
The top traffic channels are organic (47%), direct (32%), and social (19%). The top three countries driving traffic are the US (88%), the UK (3%), and Germany (1%).
There are four contractors associated with the business. Two in the US and two in China. Their roles are site operation, sales, engineering, and art creation. They are aware of the sale and are willing to continue working with a new owner.
Earnings
Site Traffic
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Opportunities
- Enhancing the mobile app
- Selling ecommerce products
- Running Google ads
- Adding "AI features" to acquire users
Risks
- Advertiser changes can affect the earnings per click (EPC) in your ad account.
- Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
- Reviewing the monthly operations
- Paying staff
- Facilitating conversations between operations, sales, and engineering
Seller Support Includes
The Seller is willing to offer 60 days of email support and calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller is approaching retirement and would like to sell the business because of this.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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