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News & Education, Science

For Sale

News & Education, Science

Listing Price $427,025
Monthly Multiple 66x
Pricing Periods 12 Months
Avg. Monthly Profit $6,470
Avg. Monthly Revenue $7,238
Profit Margin 89%

Business Started

1st of March, 2010
(13 years old)

Assets Included in the Sale

  • Primary domain including all site content and files
  • Secondary domains and all site content/files
  • 301 redirects
  • Supplier Relationships
  • Social media accounts/pages (Facebook, Twitter)
  • Trademarks
  • Email list (18,104 subscribers)
  • Source code and DevOps environment
  • Azure subscription
Listing Details

This listing is for a SaaS business created in March 2010 in the news & education and science niches. Custom built on the Microsoft stack, the software assists users with social research. The established business has a solid backlink profile, requires minimal time to maintain, and has 100% organic customer acquisition.

The business generates revenue from 3 different yearly subscription tiers and has 2,149 paying subscribers. The average LTV of each customer is $40.35. There are no subscriptions on auto-renew, customers pay one time for a yearly subscription. Over the past 19 years, more than 270,000 users have subscribed for a free account. Currently, 34,461 members are using the site actively.

The Seller recommends working with a freelancer/contractor as a technical backup. More information about the technological infrastructure can be provided by the Seller.

In the beginning, the site was only available in Dutch so the user base, in the beginning, was almost entirely Dutch. The multi-lingual version was launched in 2010.

The primary sources of traffic are direct (54%), organic search (31%), and referral (15%). The top three countries driving traffic are The Netherlands (69%), Spain (9%), and Belgium (7%). The top three pages make up 18%, 13%, and 7% of the total traffic respectively.

The business experiences seasonality favoring the months of September, October, and November.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Introducing automatic subscription renewals
  • Automating the customer invoicing system
  • Targeting the business sector
  • Difficult to track and create effective attribution to offline/ direct traffic sources.
  • Unfamiliarity with the coding language and techstack could impact the buyer's ability to operate the business.
Work & Skills Required
  • Attending to customer support
  • Answering emails
  • Maintaining the site
  • Monitoring sales
Seller Support Includes

The Seller is willing to offer 60 days of email and call support to ensure a smooth transition of the sale. After the 60-day period expires, the seller is willing to offer their services at an hourly rate for another 3 months, max 2 hours/week.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 3 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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