Niche: Jewelry, Religion & Spirituality, Personal Care

Listing Details

This listing is for a subscription box and eCommerce business created in March 2018 in the jewelry, religion & spirituality, and personal care niches. The Shopify store offers subscription boxes of spiritual jewelry and personal care products. The trademarked brand has a subscriber base of 30K members, an email list of over 230K subscribers, and over 500K followers on social media. The business has experienced 70% year-on-year growth in revenue.

The business earns through subscription boxes (90%) and eCommerce (10%). The number of new monthly subscribers is currently at a rate of 4K-6K per month. The average orders per customer/subscriber is 6.4, the LTV is around $250, and the CPA is around $40 in the US and $16 in Canada based on the Seller's own analysis. The TACoS is 15%, the COGS is 33%, and the LTV/CAC ratio is 256:40. Most of the revenue is made up of recurring orders.

The business has one main supplier located in China and 6-7 smaller suppliers located in China, India, and the US. All orders are fulfilled automatically via a 3PL. In the past few months, the business has allocated around 150K worth of stock in to Slovakia to test the EU market.

The site has a high-quality backlink profile and the majority of organic traffic is driven through branded keywords. Over 99% of traffic comes from the US. Paid advertising through Facebook, Google, and TikTok accounts for 60% of the total site traffic.

A company of 64 employees running multiple businesses operates this business. Approximately 25 employees work exclusively/mainly for this business. The team of 25 is made up of positions including a customer support team, copywriters, developers, email marketers, graphic designers, social media managers, inventory managers, a HR manager, a media buyer, and ads & video editors. The Seller is unable to confirm whether the team will be able to continue working with the business after the sale. Further details can be provided to Unlockers who schedule a call with the Seller.

*Please note that 80% of the orders and most of the business's revenue is not shown in Google Analytics as it is recurring revenue. This is tracked by a 3rd party app and the Seller can provide more detailed information to Unlockers of this listing.