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Jewelry, Religion & Spirituality, Personal Care

For Sale

Jewelry, Religion & Spirituality, Personal Care

Listing Price $13,603,794
Monthly Multiple 49x
Pricing Periods 12 Months
Avg. Monthly Profit $277,628
Avg. Monthly Revenue $1,548,104
Profit Margin 18%

Business Started

1st of March, 2018
(5 years old)

Assets Included in the Sale

  • Primary domain including all site content and files
  • Secondary domains
  • Shopify account
  • Social media accounts (Facebook, Instagram, Pinterest, TikTok)
  • Email list (232,642 active subscribers stored in Klayvio)
  • Trademarks
  • *Inventory isn't usually included in the list price. Further details can be provided to Unlockers
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details

This listing is for a subscription box and eCommerce business created in March 2018 in the jewelry, religion & spirituality, and personal care niches. The Shopify store offers subscription boxes of spiritual jewelry and personal care products. The trademarked brand has a subscriber base of 30K members, an email list of over 230K subscribers, and over 500K followers on social media. The business has experienced 70% year-on-year growth in revenue.

The business earns through subscription boxes (90%) and eCommerce (10%). The number of new monthly subscribers is currently at a rate of 4K-6K per month. The average orders per customer/subscriber is 6.4, the LTV is around $250, and the CPA is around $40 in the US and $16 in Canada based on the Seller's own analysis. The TACoS is 15%, the COGS is 33%, and the LTV/CAC ratio is 256:40. Most of the revenue is made up of recurring orders.

The business has one main supplier located in China and 6-7 smaller suppliers located in China, India, and the US. All orders are fulfilled automatically via a 3PL. In the past few months, the business has allocated around 150K worth of stock in to Slovakia to test the EU market.

The site has a high-quality backlink profile and the majority of organic traffic is driven through branded keywords. Over 99% of traffic comes from the US. Paid advertising through Facebook, Google, and TikTok accounts for 60% of the total site traffic.

A company of 64 employees running multiple businesses operates this business. Approximately 25 employees work exclusively/mainly for this business. The team of 25 is made up of positions including a customer support team, copywriters, developers, email marketers, graphic designers, social media managers, inventory managers, a HR manager, a media buyer, and ads & video editors. The Seller is unable to confirm whether the team will be able to continue working with the business after the sale. Further details can be provided to Unlockers who schedule a call with the Seller.

*Please note that 80% of the orders and most of the business's revenue is not shown in Google Analytics as it is recurring revenue. This is tracked by a 3rd party app and the Seller can provide more detailed information to Unlockers of this listing.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Continuing expansion into the European market
  • Launching new product lines and box sets
  • Supplier/factory changing terms of agreement or unable to produce product to meet demand
  • Changes in Facebook policies could close your account due to terms of service.
Work & Skills Required
  • Daily meetings with managers
Seller Support Includes

The Seller is willing to offer 30 days of email/Slack support and 2 calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 16 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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