Niche: Hobbies

Listing Details

This listing is for a subscription, display advertising, and video sponsorships business created in February 2009 in the hobbies niche. The WordPress and YouTube-based business features instructional posts and videos for a popular strategy game. The well-established site is an authority in its niche, with the top videos getting millions of views. The business has a solid backlink profile and requires minimal effort to maintain.

The business generates revenue from subscriptions (48%), AdSense display advertising (39%), and video sponsorships (13%). The top three channels driving traffic to the site are organic (85.07%), direct (11.75%), and referral (1.69%). The top three countries driving traffic are the US (47%), IN (7.9%), and the UK (7.18%).

The business offers both monthly and annual subscriptions. The Seller states that there are currently 1,000 subscribers, and the business receives around ~30 new customers every month. Most subscribers are on annual plans, and customers subscribe for two years on average, putting the estimated LTV per customer at $94.50.

The Seller spends around four hours per week on the business creating YouTube content and responding to emails. The Seller states that half of these emails are from potential sponsorship partners and the other half are from game enthusiasts with general questions.

The Seller has identified a number of potential growth opportunities for a Buyer, including reorganizing site content to create a course for new members, monetizing the included 5K-member email list, implementing affiliate programs, and exploring paid marketing. The Seller also states that monetizing the site through Google ads could provide a Buyer with interesting avenues of growth to explore. A full list of growth opportunities can be provided to Unlockers who schedule a call with the Seller.

*The Seller currently creates all content but would be willing to work with a Buyer to find a reputable replacement.