Niche: Sports

Listing Details

This listing is for an Amazon FBA business created in April 2017 in the sports niche. Included with the Amazon Seller Central account are 4 SKUs for sports protection for children. The business features one core product with four color variations. The products average 4.4 stars over hundreds of reviews. Overall, the business requires minimal effort from the Seller to maintain.

The business generates revenue entirely from Amazon FBA in the US. The Seller previously had minimal sales on the CA and MX marketplaces, but these have been excluded from the valuation. Increasing sales on these marketplaces, as well as expanding to off-Amazon sales channels such as Shopify, could represent interesting avenues for growth for a Buyer to explore.

There is one supplier for the business who is located in China. Inventory is sent by air directly to the Seller’s home, where it is shipped to Amazon warehouses. The Seller estimates that they have between three and six months’ worth of inventory on hand depending on the product color. There are three additional colors that have been discontinued as the result of slow sales during COVID. These dormant SKUs could be reintroduced to the product line.

The Seller spends about two hours per week on the business primarily adjusting PPC advertisements, monitoring inventory levels, reordering inventory, responding to customer questions, and receiving and shipping new inventory. The Seller began receiving inventory at their home when Amazon instituted inventory restrictions during COVID. These inventory limits have now been lifted, and the Seller currently has limits of 6K+. A Buyer could streamline the business further by optimizing logistics and sending inventory from the supplier directly to Amazon warehouses.

A potential growth opportunity highlighted by the Seller is increasing sales to schools or sports teams. They state that it is not uncommon to receive large-scale orders at the beginning of certain sports seasons.