Niche: Supplements

Listing Details

This listing is for an Amazon FBA business created in September 2019 in the supplements niche. Included with the Amazon Seller Central account are 11 SKUs for eco-friendly health powders. The business is a part of Amazon Brand Registry and features strong year-over-year topline growth, 31% net profit margins, and 5% TaCOS. The top 5 SKUs account for ~80% of all revenue, and overall, the business requires minimal effort from the Seller to maintain.

The business generates all revenue from Amazon FBA marketplaces in Germany and the UK. Minimal revenue comes from France and Italy. The Sellers have an agreement in place with an online pharmacy retailer in Germany, although they are waiting to launch on this platform until their packaging has been updated. Exploring additional wholesale channels and expanding to Amazon marketplaces in the US and CA could both provide interesting avenues for growth for a Buyer to explore.

Suppliers for the business are located in the EU and China. All EU-based inventory is shipped directly to Amazon warehouses. The Seller uses an FBA forwarding service for inventory shipped to Amazon UK warehouses. Inventory is ordered in bulk twice per year. The Sellers currently have inventory limits of 12,960 units in Amazon warehouses in Germany and are considering using a 3PL to manage inventory as they have recently ramped up production to avoid stockouts.

The Sellers spend about eight hours per week on the business primarily monitoring sales and finances and checking inventory levels. They have recently spent more time on the business uploading and translating listings for the FR and IT marketplaces. They also recently spent time updating the product packaging to reduce per-unit and shipping costs, although the new packaging has not yet taken effect. More information can be provided to Unlockers who schedule a call with the Sellers.

The Sellers tested one of the products in the US market with positive results. Cash-flow issues have prevented them from launching in this market, but they state that exploring both the US and CA marketplaces could be an attractive avenue of growth for a Buyer. They also note that very little PPC work has been done for the business and believe that the business could grow in the hands of a Buyer with greater PPC campaign experience.

*The Sellers have received a product information request from the UK which requires them to upload a nutrition test by June 2022. More information can be provided to Unlockers who schedule a call with the Buyer.