Niche: Pet Care

Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate business created in August 2020 in the pets niche. The WordPress site features buying guides and informational content for products and topics related to a common household pet. The Seller has 10 years of experience in the veterinary field and they wrote the majority of the site’s content. Traffic to the site is spread evenly across the top traffic pages and the site has experienced recent growth in traffic and revenue. This business requires minimal time to maintain.

This business generates revenue from display advertising (55%), Amazon Associates (40%), and affiliate partnerships (5%). Traffic comes primarily from organic search (91.97%), direct (4.97%), and search (2.85%). The top 3 countries driving traffic are the US (65.26%), the UK (9.37%), and Canada (7.39%). The top 3 pages make up 11.63% of total site traffic, generating 5.23%, 3.69%, and 2.71% of traffic respectively.

A VA creates Pins in Canva which are scheduled for publishing in Tailwind. An automation is set up through Zapier to add the associated article URL and description to the Pin. This operation is organized with the use of a spreadsheet.

Included in the sale is an email list of ~150 emails stored in ConvertKit. The Seller sends weekly emails and new subscribers are acquired through an opt-in page that offers a helpful checklist related to pet care.

The Seller spends an average of 2 hours per week primarily managing writers and reviewing, editing, and publishing content.

Opportunities for growth include updating old content, adding affiliate tables, adding new content in high-performing categories, and reviewing individual product brands. Other opportunities include adding content related to pet behaviors and building out the Pinterest page.