Outdoors
Outdoors
Business Started
21st of July, 2017
(6 years 9 months old)
Assets Included in the Sale
- Amazon Seller Central account with 3 SKUs
- Walmart account
- Trademarks
- Supplier relationship
- *Inventory is not normally included in the list price, further details can be provided to active Buyers.
Listing Details
This listing is for an Amazon FBA business created in July 2017 in the sports and outdoors niches. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry featuring 3 SKUs for accessories related to a variety of sports. The business has 24% profit margins, low TACoS, and currently requires minimal effort to maintain.
Over 99% of revenue is generated through Amazon FBA. Minimal revenue is generated from Walmart, but this has been excluded from the P&L due to immateriality. The Seller states that they believe there is strong room for growth on Walmart, which represents an interesting opportunity for a Buyer. The Seller also highlights creating a Shopify store as an additional potential avenue for growth.
There is one supplier for the business who is located in China. Inventory is shipped by boat to either New York or Pennsylvania, where the Seller has a self-storage facility. The Seller unloads the inventory at the dock and moves it into storage. Around every six weeks, the Seller arranges for pickup and delivery to Amazon warehouses via UPS. Currently, the Seller has inventory limits of 10K units, which they estimate to be about nine months’ worth of inventory. Between Amazon warehouses and the self-storage unit, the Seller has about one year’s worth of inventory on hand.
The Seller spends around three hours per week on the business monitoring sales and adjusting prices if needed. They also receive and ship inventory and handle accounting for the business. The Seller states that there is room to cut both costs and workload by switching to a 3PL.
An additional opportunity for growth mentioned by the Seller is increasing PPC advertising. The Seller states that they have spent only $110 over the life of the business on PPC campaigns and believes focusing on PPC or another type of advertising is an interesting opportunity for a Buyer to explore.
*There is an element of seasonality to the business, with August and September the biggest sales months of the year.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
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Opportunities
- Focusing on off-Amazon sales channels
- Increasing PPC campaigns
- Streamlining processes through use of a 3PL
Risks
- Fluctuations in rankings can impact traffic to the business.
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service (ToS).
Work & Skills Required
- Receiving and shipping inventory (quarterly)
- Monitoring sales and inventory
- Handling accounting
Seller Support Includes
The Seller is offering a minimum of 30 days of email support and two Skype calls to ensure a smooth transition for a Buyer, but is open to providing additional support.
Reason for Sale
The Seller would like to use the capital for other projects.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon FBA
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