Niche: Pet Care

Listing Details

This listing is for an Amazon FBA business created in October 2015 in the pet care niche. Included with the Amazon Seller Central account are 20 SKUs for products used for pet hygiene, health, and nutrition. The best-selling SKUs have between 4 and 4.5-star ratings across hundreds of reviews. The well-established business benefits from being in a growing niche and has experienced strong year-over-year growth since 2020. The trademarked business is a part of Amazon Brand Registry and requires minimal effort from the Seller to maintain.

The business uses seven product suppliers, all based in the US. Inventory is shipped from the manufacturers directly to Amazon warehouses with the exception of two products that are shipped to North Carolina to be re-packaged and labeled before being sent to Amazon.

The Seller spends around 10 hours per week maintaining the business, communicating with suppliers, managing inventory levels, monitoring sales, and attending to customer service. The business employs three contractors, one who manages ad campaigns, one co-packer, and another co-packer who also supplies one of the products. The contractors are not aware of the sale of the business, but the Seller says they would most likely be willing to continue working with the new Buyer.

The Seller recently created a Shopify store for the business. Though it has made a negligible amount of sales to date, growing this sales channel presents a good growth opportunity for the Buyer. Additional growth opportunities include launching new products and expanding to other Amazon marketplaces.

*Eight SKUs have been suspended by Amazon in the past. The most recent suspension happened in October 2021. With the exception of two SKUs, all suspensions were revoked quickly. The two SKU suspensions that were permanent were due to a change in Amazon’s policies regarding certain ingredients. These suspensions occured in September 2020.