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Survival & Security, Information

For Sale

Survival & Security, Information

Display AdvertisingAmazon Associates
Listing Price $55,164
Monthly Multiple 36x
Pricing Periods 12 Months
Avg. Monthly Profit $1,532
Avg. Monthly Revenue $1,601
Profit Margin 96%

Business Started

24th of October, 2012
(10 years 1 month old)

Assets Included in the Sale

  • Domain and all site content/ files
  • Social media accounts (Facebook and Pinterest)
  • * You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business.
Listing Details

This listing is for a display advertising and Amazon Associates business created in October 2012 in the survival & security and information niches. The WordPress site features informational articles on DIY and survival topics. There is good traffic diversity among the top pages on the site and the business earns relatively stable revenues. Minimal effort is required from the Seller to maintain this business.

The business earns its income through display ads (95%) and Amazon Associates (5%). The top three traffic channels include social (63.32%), direct (27.31%), and organic search (8.46%). The top three countries driving traffic are the US (75.22%), Canada (6.55%), and the UK (3.14%). The top three pages on the site make up ∼17% of the site’s total views.

The Seller spends around two hours on the business per week, editing articles and images, updating plugins, and scheduling social media posts. No new content has been added to the site in the last year or so. Previously published content was written by the Seller as well as external writers.

The business has a Facebook page with 155K+ followers as well as a Pinterest account with 113k+ followers. The Pinterest account currently generates 2.8 million monthly views.

Growth opportunities for the Buyer include adding new content to the site, creating content for other social media platforms such as Instagram and TikTok, and building out a monetized email list.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Adding new content to the site
  • Creating content for a wider range of social media platforms
  • Building out a monetized email list
  • Pinterest could change their organic algorithm leading to less traffic exposure.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Editing articles and images
  • Updating plugins
  • Scheduling social media posts
Seller Support Includes

The Seller is willing to offer 30 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other interests.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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