Niche: SEO, Advertising

Listing Details

This listing is for a SaaS business created in January 2019 in the SEO and advertising niches. The WordPress plugin helps marketers with design-related tasks for affiliate marketing. Frequently mentioned as one of the best WordPress plugins in this category, this plugin has a strong online presence with positive customer reviews and mentions from well-known influencers and has experienced year-over-year growth in revenues.

This plugin generates 25-30 new sales per month and sees a ~28% renewal rate after the first month. Traffic comes primarily from organic search (53.21%), direct (25.45%), and referral (6.9%). The top three countries that generate traffic are the US (29.92%), India (12.13%), and Pakistan (8.15%).

The business has two partners who collectively spend an average of 15 hours per week on the business. The first partner focuses primarily on checking emails, providing customer support, writing blog content, planning sales and marketing tasks, and performing accounting tasks. The second partner focuses primarily on improving the plugin code, monitoring analytics, writing content, planning and monitoring SEO, and performing website updates.

To help run the business, there is a support rep who handles customer support tickets, a VA who carries out backlink outreach, and a writer who writes 1-2 articles per month. The support rep is aware of the sale and is willing to continue with the business, the VA will not continue, and the writer is unaware of the sale, but may be willing to continue with a new owner.

Included with this business is an email list with 4000+ subscribers.

Opportunities for growth include driving more traffic to the site to increase awareness of the product by focusing on building quality backlinks and creating more articles.