Niche: Personal Care, Beauty

Listing Details

This listing is for an affiliate and Amazon Associates business created in September 2019 in the personal care and beauty niches. The WordPress site features content related to a specific type of personal care. The business drives a majority of its traffic organically, drives a high percentage of repeat purchases, has an even distribution of traffic across several pages, and drives revenue through multiple sources. The business requires minimal time to maintain.

This business generates 96% of its revenue from affiliate partnerships and 4% from Amazon Associates. Traffic comes primarily from organic search (91%), direct (7%), and referral (1%). The top 3 countries driving traffic are the US (65%), the UK (6%), and Canada (5%). The top 3 pages make up 14% of total site traffic, generating 6%, 5%, and 3% of site traffic respectively.

The Seller spends an average of 1 hour per week primarily updating posts or researching keywords for the content writer. The Seller outsources content production to one content writer and publishes an average of 2 pieces per week. The Seller says the content writer is unaware of the sale but feels confident they would be willing to continue with a new Buyer.

Included with this business is a Pinterest account with ~1200 subscribers and a Linkedin account with ~120 subscribers.

Opportunities for growth include increasing content production and writing about more topics, building out informational content, adding internal links to existing blog posts, and exploring expanding into related niches. Additional opportunities include selling physical products and monetizing through social channels.

*Due to a plugin that was installed temporarily, the Google Analytics data (especially bounce rate and pages per session) in March 2021 is inconsistent with the months prior. After the plugin was deactivated, the metrics returned to previous levels.

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