Niche: Home, Outdoors

Listing Details

This listing is for an Amazon FBA and eCommerce business created in August 2016 in the home and outdoor niches. Included with the Amazon Seller Central account are two trademarked brands registered with Amazon Brand Registry with 22 SKUs for accessories related to a popular summer activity and popular beverages. One of the SKUs has an Amazon’s Choice badge, and two of the SKUs were recently launched (March 2022).

Nearly all revenue is generated through Amazon FBA (99%) with a minor amount generated via Shopify (1%). There are two suppliers for the business, both of which are based in China. Both of the suppliers are capable of producing all inventory, but the Seller uses both to avoid supply issues. Inventory is sent to a 3PL, where it is stored and forwarded to Amazon warehouses as needed. Shopify orders are fulfilled either through the 3PL or via Amazon multi-channel fulfillment. The Seller estimates that they have enough inventory for one year and states they have an IPI of 489 and do not currently have inventory limits at Amazon.

The Seller spends around 25 hours per week on the business working on PPC advertisements, checking inventory levels and sales, ensuring orders are fulfilled, and overseeing the work of a VA. The VA offers graphic design, listing content, and PPC assistance. They are aware of the sale but will not be available to continue working with a Buyer.

Included in the sale are social media accounts that have not been developed. The Seller states there is real potential in building these channels and highlights Pinterest as a particularly interesting opportunity for potential growth for a Buyer.

*Due to the seasonality of the business, a Buyer would need to waive the financial deviation portion of the Inspection Period. More information can be provided to Unlockers who schedule a call with the Seller.