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Home, Outdoors

#59254
For Sale
Verified

Home, Outdoors

Amazon FBAeCommerce
Listing Price $245,164
Monthly Multiple 27x
Pricing Periods 12 Months
SKUs 22
Brand Registry Yes
Avg. Monthly Profit $9,080
Avg. Monthly Revenue $48,918
Profit Margin 19%

Business Started

5th of August, 2016
(6 years 3 months old)

Assets Included in the Sale

  • Amazon Seller Central account with 22 SKUs (including two recently launched)
  • Shopify accounts
  • Three domains with all site content and files
  • Supplier relationships
  • Trademarks
  • Social media accounts (Facebook, Instagram, Pinterest)
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an Amazon FBA and eCommerce business created in August 2016 in the home and outdoor niches. Included with the Amazon Seller Central account are two trademarked brands registered with Amazon Brand Registry with 22 SKUs for accessories related to a popular summer activity and popular beverages. One of the SKUs has an Amazon’s Choice badge, and two of the SKUs were recently launched (March 2022).

Nearly all revenue is generated through Amazon FBA (99%) with a minor amount generated via Shopify (1%). There are two suppliers for the business, both of which are based in China. Both of the suppliers are capable of producing all inventory, but the Seller uses both to avoid supply issues. Inventory is sent to a 3PL, where it is stored and forwarded to Amazon warehouses as needed. Shopify orders are fulfilled either through the 3PL or via Amazon multi-channel fulfillment. The Seller estimates that they have enough inventory for one year and states they have an IPI of 489 and do not currently have inventory limits at Amazon.

The Seller spends around 25 hours per week on the business working on PPC advertisements, checking inventory levels and sales, ensuring orders are fulfilled, and overseeing the work of a VA. The VA offers graphic design, listing content, and PPC assistance. They are aware of the sale but will not be available to continue working with a Buyer.

Included in the sale are social media accounts that have not been developed. The Seller states there is real potential in building these channels and highlights Pinterest as a particularly interesting opportunity for potential growth for a Buyer.

*Due to the seasonality of the business, a Buyer would need to waive the financial deviation portion of the Inspection Period. More information can be provided to Unlockers who schedule a call with the Seller.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
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Site Traffic
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Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding to off-Amazon sales channels
  • Creating a social media presence
  • Expanding the product line
Risks
  • New competition to the space could drive ad prices up leading to be unprofitable.
  • Amazon could change their fee structure affecting your profit margin at any time.
Work & Skills Required
  • Overseeing PPC campaigns
  • Monitoring sales and analytics
  • Monitoring inventory levels
Seller Support Includes

The Seller is offering four months of email support and 10 Skype calls to ensure a smooth transition for a Buyer. This is more than the usual amount of support offered.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 25 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Shopify, Other

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