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For Sale


Display Advertising
Listing Price $40,102
Monthly Multiple 45x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $891
Avg. Monthly Revenue $1,029
Profit Margin %

Business Started

10th of December, 2010
(12 years 3 months old)

Assets Included in the Sale

  • Primary domain with all site content and files
  • Additional domain with all site content and files
  • 7 additional domains used as 301 redirects
  • Social media accounts (Facebook, Instagram, Pinterest, and Twitter)
  • Email list (2,056 subscribers)
Listing Details

This listing is for a display advertising business created in December 2010 in the baking niche. The WordPress site features recipes as well as reviews for products related to baking. The average revenue for the site grew significantly over the last quarter, and the business currently requires minimal effort to maintain.

The business generates all revenue from Mediavine. The top three channels driving traffic are organic (75.87%), direct (11.84%), and social (9.52%). The top three countries driving traffic are the UK (68.49%), the US (7.78%), and AU (5.35%).

The Seller spends around 4 hours per week on the business, primarily connecting with their Facebook audience and creating and adding content to the site. The Seller also sends out newsletters to a list of ~2k subscribers. The newsletters link solely to the Seller’s content, and the Seller states there is an opportunity for a Buyer to start monetizing both the newsletter and the email list in general.

Included in the sale are social media accounts for Facebook, Instagram, Pinterest, and Twitter. The Seller states that although the Facebook page and two included Facebook groups are drivers of traffic, all social media accounts for the site are currently underused. They highlight focusing on building communities on these platforms to drive traffic as a particularly attractive growth opportunity for a Buyer.

*The Seller will retain all the rights to the books that they have written.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Monetizing the email list
  • Building up social media profiles
  • Diversifying revenue streams
  • Google algorithmic changes could cause traffic to fluctuate.
  • Commission structures at either offer or network level could change at any time.
Work & Skills Required
  • Creating and uploading content
  • Posting on social media platforms
  • Creating and sending newsletters
Seller Support Includes

The Seller is offering 30 days of email support and 2 Skype calls to ensure a smooth transition for a Buyer.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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