Hobbies
Hobbies
Business Started
18th of July, 2007
(16 years 9 months old)
Assets Included in the Sale
- Domain and all site content/ files
- Social media accounts (Facebook and Pinterest)
- Trademarks
- Email list (20,000 subscribers)
- Digital product files
Listing Details
This listing is for a display advertising, Amazon Associates, and digital product business created in July 2007 in the hobbies niche. The WordPress site features informational articles about various DIY and hobby activities. There is good traffic diversity among the top pages on the site. The well-aged business has built up a solid social media following and requires little effort from the Seller to maintain.
The business earns its income through AdThrive display ads (86%) as well as Amazon Associates (13%), and digital product sales (3%). The top three traffic channels include social (36.75%), direct (28.24%), and organic search (27.65%). The top three countries driving traffic are the US (64.56%), Canada (7.29%), and the UK (7.22%). The top three pages on the site make up ∼11%, ∼4%, and 4% of the site’s total views respectively.
The Seller spends less than an hour per week on the business, updating plugins and reformatting previously published content. All of the content on the site was written by the Seller, but no new content has been published in the last few years.
The business has 164k Pinterest followers and 59k Facebook followers who drive significant amounts of traffic to the site. Growth opportunities for the Buyer include writing new articles, adding more affiliate programs to the site, monetizing the existing email list, and leveraging the business’s large social media following to promote new content.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Writing new articles
- Adding more affiliate programs to the site
- Monetizing the existing email list
- Leveraging the business’s large social media following
Risks
- Pinterest could change their organic algorithm leading to less traffic exposure.
- Changing advertisers could lead to a lower CTR (click through rate) generating less revenue
Work & Skills Required
- Updating plugins
- Reformatting previously published content
- Checking earnings
Seller Support Includes
The Seller is willing to offer 365 days of email support and 5 zoom calls to ensure a smooth transition for the Buyer. This is substantially more than the standard amount of support offered.
Reason for Sale
The Seller would like to focus on other business opportunities.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .net
Platform: WordPress
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