Niche: Pet Care

Listing Details

This listing is for an affiliate, Amazon Associates, and display advertising business created in February 2020 in the pet care niche. The WordPress site provides reviews, best-of articles, and informational articles about a popular breed of animal. The business has experienced recent growth in traffic and sustained growth in revenue, and currently requires minimum effort to maintain.

The business generates revenue from affiliate programs (37%), Amazon Associates (35%), and Ezoic (28%). The Seller states that creating additional affiliate partnerships and adding video advertisements are both potential avenues of growth for a Buyer. The top channels driving traffic are organic (91.63%), direct (5.48%), and social (2.16%). The top countries driving traffic are the US (68.42%), the UK (6.33%), and IN (5.65%).

The Seller spends around five hours per week on the business updating plugins and writing and editing content. At the current time, all content is produced by the Seller. Early content was outsourced to professionals in the field, who are still available on freelance platforms. Creating additional content is a potential avenue of growth for a Buyer, and the Seller can provide further information on topics they feel would do particularly well on the site.

An area of growth highlighted by the Seller is creating a YouTube channel that can drive traffic and sales. As there is currently no email list, the Seller also states that starting one could be an attractive prospect for a Buyer.