Niche: Pet Care

Listing Details

This listing is for an affiliate, Amazon Associates, and display advertising business created in August 2018 in the pet care niche. The WordPress site provides informational guides, product review guides, and best-of lists for a pet product and related accessories. The business currently requires minimal effort to maintain.

The business generates revenue from a direct affiliate partnership (58%), Amazon Associates (21%), and Ezoic (21%). Expanding to other digital advertising platforms or exploring additional affiliate marketing partnerships could both be potential avenues for revenue diversification and growth for a Buyer. The top channels driving traffic are organic (89.11%), direct (7.93%), and referral (1.5%). The top countries driving traffic are the US (62.42%), the UK (16.03%), and AU (7.37%).

The Seller spends an average of three hours per week on the business updating plugins and themes, monitoring analytics and earnings, updating content, and performing CRO tasks. New content has not been added for 10 months. All existing content was created by the previous owner or freelancers and has been updated by the Seller. Sourcing content creators and focusing on creating SEO-optimized articles in the niche and expanding to shoulder niches could provide a Buyer with an attractive opportunity for growth.

Another opportunity for growth is the possibility of building up a social media presence on Pinterest and Instagram, as the Seller notes that there is a sizable amount of interest in the product on these platforms.

*There is a seasonality component to the business. The Seller states that a new Buyer would benefit from purchasing the site just before the peak period of traffic and revenue.

*There is an inactive Pinterest account associated with the site. The current owner does not have access to the account at the time of listing, but is working to see whether this can be transferred to a Buyer after the sale. More information will be provided to Unlockers who schedule a call with the Buyer.