Niche: Culinary

Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in February 2018 in the culinary niche. The WordPress site features recipes, best-of guides, product reviews, and informational articles related to a popular diet. The site has been featured in mainstream media and has a significant social media presence.

The business generates revenue from Mediavine (84%), affiliate programs (12%), and Amazon Associates (4%). The top three channels driving traffic are social (53.24%), organic (27.83%), and direct (17.23%). The top three countries driving traffic are the US (80.48%), CA (8.49%), and the UK (2.64%).

The Seller spends around 11 hours per week on the business, primarily creating and maintaining content, creating email newsletters, and posting to social media. There was a VA who managed all of the included social media accounts, but recently the Seller has taken on these tasks. The Seller states that outsourcing content and social media management is a possibility for a Buyer who wants a more passive stream of income.

Increasing content output to once per week and focusing on SEO optimization across the site are two areas of potential growth highlighted by the Seller. There is also the possibility of incorporating sponsored posts as an additional stream of revenue. The Seller states that their significant social media presence on Facebook (72.5K followers, 20K group members), Pinterest (44.3K followers), and Instagram (13.9K followers) combined with their curated email list (14K subscribers) could be leveraged to secure profitable sponsored posts.