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Culinary

#58673
For Sale
Verified

Culinary

Display AdvertisingAffiliateAmazon Associates
Listing Price $157,983
Monthly Multiple 26x
Pricing Periods 12 Months
Avg. Monthly Profit $6,076
Avg. Monthly Revenue $6,551
Profit Margin 93%

Business Started

18th of February, 2018
(4 years 9 months old)

Assets Included in the Sale

  • Domain with all site content and files
  • Social media accounts (Facebook, Pinterest, Instagram, YouTube, and Twitter)
  • Email list (14,781 subscribers)
Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in February 2018 in the culinary niche. The WordPress site features recipes, best-of guides, product reviews, and informational articles related to a popular diet. The site has been featured in mainstream media and has a significant social media presence.

The business generates revenue from Mediavine (84%), affiliate programs (12%), and Amazon Associates (4%). The top three channels driving traffic are social (53.24%), organic (27.83%), and direct (17.23%). The top three countries driving traffic are the US (80.48%), CA (8.49%), and the UK (2.64%).

The Seller spends around 11 hours per week on the business, primarily creating and maintaining content, creating email newsletters, and posting to social media. There was a VA who managed all of the included social media accounts, but recently the Seller has taken on these tasks. The Seller states that outsourcing content and social media management is a possibility for a Buyer who wants a more passive stream of income.

Increasing content output to once per week and focusing on SEO optimization across the site are two areas of potential growth highlighted by the Seller. There is also the possibility of incorporating sponsored posts as an additional stream of revenue. The Seller states that their significant social media presence on Facebook (72.5K followers, 20K group members), Pinterest (44.3K followers), and Instagram (13.9K followers) combined with their curated email list (14K subscribers) could be leveraged to secure profitable sponsored posts.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
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6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Creating additional content
  • Optimizing SEO across the site
  • Adding affiliates and sponsored posts
Risks
  • Communities can sometimes become less popular, driving less traffic.
  • Profit can be affected by any changes to commission structures at either the offer or network level.
Work & Skills Required
  • Creating and updating content
  • Posting on social media
  • Monitoring site analytics and finances
  • Sending a bi-weekly email
Seller Support Includes

The Seller is offering a minimum of 30 days of email support and 2 Skype calls but is open to offering as much support as is necessary to ensure a smooth transition for a Buyer.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 11 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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