3rd of December, 2018
(4 years old)
Assets Included in the Sale
This listing is for an eCommerce business created in December 2018 in the gaming niche. The included Shopify and Amazon Seller Central Account features a trademarked brand with 18 parent SKUs and numerous variations for products related to video game accessories. The business has a well-established social media presence and the products have excellent organic reviews.
Nearly all revenue for the business is generated through eCommerce (>99%). A negligible amount of sales are generated through Amazon FBA (<1%). The FBA portion of the business was recently launched, and continuing focus on this channel could provide a Buyer with an interesting opportunity for rapid growth. There is also opportunity for a Buyer to expand to international markets and additional off-Amazon sales channels.
There are two suppliers for the business. One is located in China and ships inventory directly to the Seller’s home, where the Seller forwards a small amount of inventory to Amazon warehouses and fulfills non-Amazon orders. The Seller estimates they have two to three months’ worth of inventory on hand from this supplier. The second supplier is located in the US and provides print-on-demand services for customized products. Completed inventory is shipped directly to the Seller for order fulfillment, but this could be converted to a dropshipping model to streamline processes for a Buyer.
The Seller spends around 20 hours per week on the business providing customer service, creating new product designs, updating listings, managing social media accounts, and overseeing paid advertising. There is one part-time freelancer who fulfills orders. They are aware of the sale and would not continue with a Buyer.
Minimal effort has been put into SEO optimization for the website, but the Seller states that the site ranks on the first page of Google for a highly competitive keyword. A Buyer could focus on additional SEO optimization to drive both traffic and sales.
Included in the sale are social media accounts for Facebook, Twitter, TikTok, YouTube, and Instagram. The Seller states that Instagram is an important channel for social proof and they receive a lot of UGC. They currently have a highly active and engaged Twitter presence (258K followers), and it could be possible for a Buyer to leverage this community and collaborate with social media influencers to drive traffic and sales.
*Due to the popularity of the products as gifts, there is a seasonality component to this business. More information will be provided to Unlockers who schedule a call with the Seller.
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All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
The Seller is offering 30 days of email support and 2 Skype calls to ensure a smooth transition for a Buyer.
The Seller would like to use the capital to focus on other projects.
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Shopify
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