Pet Care
Pet Care
Business Started
1st of October, 2016
(7 years 6 months old)
Assets Included in the Sale
- Branded domain including all site content and files
- Amazon Seller Central account (115 SKUs)
- Supplier Relationships
- Social media accounts (Facebook, Instagram, Twitter, Pinterest, TikTok)
- Trademark
- Email list (20k subscribers)
- Marketing materials
- *Inventory is not normally included in the list price, further details can be provided to Unlockers who schedule a call with the Seller.
- *This business includes an Etsy account as a part of its list of assets. Although possible, Etsy forbids account transfers as a part of their Terms of Service. As the buyer, you would assume all responsibility for the account after the transfer process
Listing Details
This listing is for an Amazon FBA and eCommerce business created in October 2016 in the pet care niche. Included with the Amazon Central Seller account are 115 SKUs for pet accessories. The top SKUs have an average rating of 4.7 stars and have hundreds of positive reviews. The trademarked business is a strong brand, has experienced strong year-on-year growth, and has net profit margins of ∼30%.
The business earns ∼70% of its income through Amazon FBA, with additional revenue coming from Shopify (∼15%), Etsy (∼8%), and wholesale (∼7%). The majority of the wholesale customers are based in the US, with a few sales in Canada. The business also has exclusive distributors in China, Korea, and Japan.
The business uses one supplier located in China. Inventory is shipped to the Seller’s self-storage facility before being shipped to Amazon warehouses as needed. Non-FBA orders are self-fulfilled by the Seller.
The Seller spends around 40 hours per week on the business, overseeing logistics, fulfillment, and inventory, as well as attending to customer service, optimizing SEO and PPC campaigns, and managing product design. A large Instagram following of ∼52k helps to drive traffic to the business.
Growth opportunities for the Buyer include expanding the product offering, adding new sales channels such as Walmart, growing the business’s international presence, and leveraging TikTok to increase brand awareness.
This business is highly seasonal favoring the months of October, November, and December.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
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- Revenue Verification
- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding the product offering
- Adding new sales channels such as Walmart
- Growing the business’s international presence
- Leveraging TikTok to increase brand awareness
Risks
- Migrating Amazon ad campaign over to a different ad account may lead to different campaign results.
- Amazon could change their fee structure affecting your profit margin at any time.
Work & Skills Required
- Overseeing logistics, fulfillment, and inventory
- Attending to customer service
- Optimizing SEO and PPC campaigns
- Managing product design
Seller Support Includes
The Seller is willing to offer 60 days of support to ensure a smooth transition for the Buyer. This is twice the usual amount of support offered.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 40 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other, Amazon FBA
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