Niche: Kitchenware, Children, Personal Care

Listing Details

This listing is for an Amazon FBA and Amazon FBM business created in July 2006 in the kitchen, children, and personal care niches. The trademarked brand is part of Amazon’s Brand Registry 2.0 and features 15 SKUs for a variety of products relating to kitchen accessories, children’s entertainment, and personal care. The SKUs are well-rated, with the top-selling SKU averaging 4.6-stars with over 2.4K ratings.

The business earns revenue through Amazon FBA (99%) and Amazon FBM (1%). The vast majority of sales are on the US marketplace, although the Seller has recently started listing on the CA marketplace.

The Seller is a member of the Titan Network, and select products are sourced through there. There are also backup suppliers in China. The Seller also makes certain products at their warehouse. These can be outsourced to a different supplier, but the Seller would also be willing to continue supplying a Buyer. Most products are sent directly to one of two 3PLs and drip-fed to Amazon warehouses.

The business has experienced a decline during January 2022. The Seller explained all the possible causes to this in a detailed answer in the FAQs section. To summarise, sales are up from January 2021 but COGS and warehouses fees are also up. An Amazon PPC agency has been hired and the Seller has been running Google ads so total expenses have risen. The Seller has also had some issues with products being checked in at Amazon. A case has been opened with Amazon but they are awaiting a solution. Even with this, the business has six months of inventory on hand and another shipment en route.

An agency has been hired to help improve content and rankings. The Seller has been working with this agency on another of their businesses and has seen good results. The Seller has also partnered with two influencers that provide monthly subscriptions. The influencers have 2,000 monthly subscribers and 800 quarterly subscribers so this relationship might bring the business more exposure for the potential Buyer. More details about this relationship can be found in the FAQs section.

The Seller spends around 20 hours per week monitoring and ordering inventory, replying to customers, checking and adjusting PPC campaigns, and overseeing VA work. There is a VA who works primarily with PPC optimization and is hired through the Titan Network. They are aware of the sale and would be willing to continue working with a Buyer.

Areas of growth identified by the Seller include optimizing select listings, expanding the product line, and investing in off-Amazon advertising methods. There is also a potential opportunity in expanding to wholesale sales.

**Learn more about this listing by scrolling down to the FAQ section**