Niche: Baby Care, Information

Listing Details

This listing is for a display advertising and Amazon Associates business created in April 2019 in the baby care and information niches. The WordPress site features content primarily centered around car safety for children and babies. The business has experienced growth in traffic and revenue and requires minimal effort from the Seller to maintain.

The business earns through display advertising (58%), Amazon Associates (42%), and affiliates (<1%). The top three traffic channels for the site are organic search (94.25%), direct (4.93%), and social (0.44%). The top three countries driving traffic are the US (81.81%), Canada (7.1%), and Great Britain (3.44%). The top three traffic pages on the site make up less than 21% of the site’s total traffic.

The Seller spends around 12 hours on the business per week, publishing new articles, updating existing content, conducting product research, and checking affiliate links. Around 5-7 new posts are added to the site each month, with all content outsourced to freelance writers. The writers are aware of the sale and are willing to continue working on the business after the sale.

Growth opportunities for the Buyer include optimizing existing articles, creating new content, and establishing a direct affiliate relationship with manufacturers to increase affiliate earnings. Building and monetizing an email list and building out existing social media accounts also offer the Buyer an opportunity for further growth.

Included in the sale is a second site that features content covering similar topics to the primary site. The primary domain is well-aged and can help with the SEO of the secondary domain. Included in the sale is a 301 redirect which includes 300 referring domains.

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