Niche: Baking

Listing Details

This listing is for an Amazon FBA business created in March 2018 in the baking niche. Included with the Amazon Seller Central account is a trademarked brand that is a part of Amazon Brand Registry with 90 SKUs for products related to baking accessories. The best-selling SKU has an Amazon’s Choice badge and is rated 4.8 stars with over 1K reviews. The business has experienced 24% year-on-year growth in net profit margins and currently requires minimal effort to maintain.

Most of the revenue for the business is generated through Amazon FBA in the US. The Seller also uses FBM when FBA inventory is stocked out. Included in the sale is a branded domain with a Shopify store that is currently generating <1% of revenue and has not been included in the valuation. The website currently receives 45K visitors per year through organic traffic. Optimizing and growing this platform could be an attractive opportunity for a Buyer to consider.

There are four suppliers for the business, all of which are in China. Inventory is shipped from the supplier either directly to Amazon warehouses or to the Seller’s garage. Storage limits for Amazon warehouses change every Monday. The Seller estimates they self-store 30-50% of inventory at any given time. Improving supply chain management by shifting to a 3PL that can drip-feed inventory to Amazon and eliminating FBM orders is an avenue that could be explored by a Buyer.

The Seller spends around 5 hours per week on the business, which includes packing FBM orders, managing inventory, and rebalancing ad spend. Increasing the size of inventory orders and streamlining processes through US-based storage facilities are particularly attractive opportunities for growth for a Buyer, as the Seller states this will result in a significant decrease in COGS. This could also allow a Buyer to offer additional variations of products as well as bundles and nested products.

Included in the sale is an Instagram account with 96K followers, which makes it eligible for verified status. The Seller has put off applying for verified status so it can be done in the Buyer’s name. There is also an email list of 9K subscribers which has yet to be monetized. Focusing on driving traffic and sales through these channels could provide a Buyer with an opportunity for growth.

*There is a loan for $25K linked to the Seller Central Account with $20K outstanding. More information will be provided to Unlockers who schedule a call with the Seller.

**Learn more about this listing by scrolling down to the FAQ section**