Niche: Health & Fitness, Personal Care

Listing Details

This listing is for an Amazon FBA and eCommerce business created in February 2018 in the health & fitness and personal care niches. The included Amazon Seller Central account is a part of Amazon’s Brand Registry and features 7 SKUs for wearable items for injuries. The top-selling SKU has a rating of 4 stars with over 5k reviews and has an Amazon's Choice badge. The business is well-aged and has experienced 19% year-on-year growth in revenue.

The business primarily earns through Amazon FBA (99%) and eCommerce (1%). Most of the sales come from the US, but a small amount are from the Amazon MX marketplace. Developing sales on the MX marketplace, expanding to other international marketplaces, and exploring additional off-Amazon channels serve as growth opportunities for a Buyer to consider.

There are four suppliers for the business, all of which are located in China. Inventory is shipped FOB to a 3PL warehouse in Ontario, California which forwards products to Amazon on an as-needed basis. The use of the 3PL has been recent, and was a result of Amazon inventory restrictions. The Seller currently has a restock limit of 12K at Amazon FBA warehouses and estimates they currently have a minimum of six months’ worth of inventory on hand.

The Seller currently spends around seven hours per week monitoring orders and inventory and providing customer service. There is a third-party firm based in India that provides assistance with PPC ads and store management. A Buyer could continue with the same service, but the Seller believes the PPC campaigns and overall advertising strategy could be improved. They state that hiring a more experienced firm could lead to additional growth.

Facebook Ads, ManyChat, and BoostRooster were used in the past to help launch and re-rank products. Using these or other channels to announce the launch of additional product variations could help increase the rankings of highly rated products that have recently slipped in rankings.

*The Seller was suspended for about 14 days in May 2019. The exact reason for the suspension is not clear, but the Seller submitted a POA to Amazon about the email feedback sequence they were using at the time and suspended the program. The account was reinstated and has been fine since. More information will be provided to active Buyers.