Niche: Hobbies

Listing Details

This listing is for a display advertising and affiliate business created in March 2020 in the hobbies niche. The WordPress site features informational content and how-to guides related to a popular hobby. The business has experienced significant growth since it was created and it benefits from being in an evergreen niche. Minimal effort is required from the Seller to maintain the business.

The site generates income via Mediavine display advertising (81%) and affiliate commissions (19%). The top three traffic channels are organic (93.04%), direct (6.12%), and referral (0.52%). The leading traffic sources in terms of countries are the US (43.9%), the UK (8.78%), and IN (7.51%). The top three pages account for less than 24% of the site's total traffic.

The Seller spends an hour per week on the business, updating plugins and themes, as well as monitoring site analytics and earnings. All content was written by the Seller and added on a monthly basis until March 2021, where over a dozen articles were added at once. All backlinks were gained organically, which presents a growth opportunity for the Buyer.

The Seller states that the primary growth levers include creating a digital product that can be monetized through an email list and adding more evergreen content. There is an opportunity to increase earnings by negotiating commission rates with the affiliate partner.

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