Niche: Culinary

Listing Details

This listing is for an Amazon Associates and display advertising business created in November 2018 in the culinary niche. The WordPress site features reviews of household products, recipes, and informational and how-to articles related to food. Traffic across the site is diversified, with the top page getting around 10% of views. Minimal work is required to maintain the business as content creation is outsourced.

The site generates revenue through Amazon Associates (79%) and Ezoic display advertising (21%). The top traffic channels are organic search (94.4%), direct (4.93%), and referral (<1%). The top countries driving traffic are the US (78.24%), CA (5.81%), and UK (3.13%).

The Seller spends around two hours per week on the business researching keywords and publishing content. Once per month, they update old content. Content is currently outsourced to freelancers and is published on a quarterly basis, although this was previously done on a monthly basis. The Seller states that increasing content production and focusing on low-competition keywords are two potential avenues of growth for a Buyer.

Some backlinks were built around two years ago using the broken backlink technique. The Seller has not focused on backlinks since and states that a Buyer could work on creating more high-quality backlinks to increase traffic to the site.