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Employment

#57368
For Sale
Verified

Employment

Subscription
Listing Price $166,321
Monthly Multiple 42x
Pricing Periods 12 Months
Avg. Monthly Profit $3,973
Avg. Monthly Revenue $4,387
Profit Margin 91%

Business Started

2nd of October, 2014
(8 years 4 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Email list (1,200 subscribers)
  • Facebook account
Listing Details

This listing is for a subscription business created in October 2014 in the employment niche. The WordPress site features custom-built software for businesses that helps with hiring and it integrates with websites of big brands in the niche. Because the site runs on custom-built software, it requires just 2 hours of work from the Seller per week to maintain.

The top three traffic channels for the site are direct (87.66%), referral (5.01%), Google organic (2.96%). The referral traffic comes from a big brand in the niche. The top three traffic pages of the site have a nice spread of traffic, receiving 15.03%, 5.14%, and 4.28% of the total site traffic respectively.

The Seller hired a developer to redesign the site, set up the subscription services, and rewrite code for the site. The developer is aware of the sale and is willing to work with a new owner if required.

The average number of subscribers varies between 30-50 depending on their needs. Once the customers have achieved what they need to achieve with their subscription, they put the subscription on hold until they need it again, or many customers keep the subscription running. Included in the sale is a previous customer list of around 450 subscribers. There is also an email list of 1000+ subscribers who are not customers. Carrying out a marketing campaign to this list is a growth opportunity for a Buyer to consider.

The only marketing channel explored by the Seller is direct mail postcards. A batch of postcards is sent to 4k addresses. The number of sign-ups in the month following the campaign pays for the postcards and those customers usually stay signed up for at least 3-5 months. Though there are difficulties fully tracking the effectiveness of these campaigns.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Running email retargeting campaigns
  • Sending more direct mail postcards
Risks
  • Due to constant changes in technology, competition and the market as a whole, the software could become irrelevant
  • Referring links could be deleted, changed, or shut down.
Work & Skills Required
  • Website maintenance
  • Answering customer questions via email
Seller Support Includes

The Seller is willing to offer a minimum of 30 days email support and two phone calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like more time to focus on other projects.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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