Niche: Employment

Listing Details

This listing is for a subscription business created in October 2014 in the employment niche. The WordPress site features custom-built software for businesses that helps with hiring and it integrates with websites of big brands in the niche. Because the site runs on custom-built software, it requires just 2 hours of work from the Seller per week to maintain.

The top three traffic channels for the site are direct (87.66%), referral (5.01%), Google organic (2.96%). The referral traffic comes from a big brand in the niche. The top three traffic pages of the site have a nice spread of traffic, receiving 15.03%, 5.14%, and 4.28% of the total site traffic respectively.

The Seller hired a developer to redesign the site, set up the subscription services, and rewrite code for the site. The developer is aware of the sale and is willing to work with a new owner if required.

The average number of subscribers varies between 30-50 depending on their needs. Once the customers have achieved what they need to achieve with their subscription, they put the subscription on hold until they need it again, or many customers keep the subscription running. Included in the sale is a previous customer list of around 450 subscribers. There is also an email list of 1000+ subscribers who are not customers. Carrying out a marketing campaign to this list is a growth opportunity for a Buyer to consider.

The only marketing channel explored by the Seller is direct mail postcards. A batch of postcards is sent to 4k addresses. The number of sign-ups in the month following the campaign pays for the postcards and those customers usually stay signed up for at least 3-5 months. Though there are difficulties fully tracking the effectiveness of these campaigns.

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