1st of December, 2017
(5 years old)
Assets Included in the Sale
This listing is for an affiliate, display advertising, Amazon Associates, and lead gen business created in December 2017 in the home niche. The WordPress site features reviews and informational articles for a particular household product. The well-diversified business earns from 15 different revenue sources and the website has a DR of 39. Minimal work is required to maintain the business due to content creation being outsourced.
The site generates revenue through affiliate (69%), display advertising (20%), Amazon Associates (10%), and lead gen (1%). The top traffic channels are organic search (92.13%), direct (6.91%), and referral (<1%). The top countries driving traffic are the US (89%), CA (4.21%), and the UK (1.13%).
The Seller spends around two hours per week on the business monitoring the traffic patterns and responding to site visitors. They spend an additional five to ten hours every month or two reviewing analytics and finances, monitoring competitors, and researching new keywords for content. Content creation is outsourced to an agency, and new content is published every one to three months.
Link-building has been done in the form of PBNs and a link-building service. There were originally 27 PBNs, but this has been reduced to four, all of which are from a private PBN network and are included in the sale. There are also some links from a link-building service, which is paid for on a monthly basis. This account can be transferred to a Buyer. Additional link-building could be a potential pathway for growth for a Buyer.
The original domain that the website was built on now exists as a 301 redirect. There are two other redirects from .orgs. A fourth domain can be included in the sale if the Buyer wishes. This newly established domain does not currently generate any revenue. Also included in the sale is an email list with 80 subscribers, although this is not currently being used. The Seller states that there is additional room for growth by expanding and monetizing the email list.
*The site was affected by the Google algorithm update in December 2020. Traffic has been stable since February 2021. More information will be provided to active Buyers.
*Due to a universal tracking ID, exact revenue cannot be determined for certain sites, notably Amazon CA and UK. Revenue from these sources has not been included in the P&L or the valuation.
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Email firstname.lastname@example.org to make a unique offer on this listing.
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
The Seller is offering 45 days of email support + 2 video conference calls to ensure a smooth transition to a Buyer.
The Seller would like to use the capital for other projects.
Work Required Per Week: 2 Hours
Private Blog Network (PBN): Yes
Domain Type: .com
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